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Gibson Guitar at Forefront of Music Technology with Self-Tuning Robot Guitar Leading Wide Range of Products at CES 2008

Gibson Guitar Exhibit at CP1 (Central Plaza 1) Also Features the HD.6X Pro Digital Guitar System and Gibson’s Take Anywhere Technology

Las Vegas, Nevada…December 31, 2007..Gibson Guitar, the world’s premier musical instrument manufacturer and leader in music technology, will make the trade show debut of its self-tuning Robot Guitar at CES 2008 in Las Vegas, January 7-10, 2008 at booth CP1 (Central Plaza 1). The Gibson Guitar exhibit will also feature demonstrations of the Les Paul HD.6X-Pro Guitar System and Gibson’s Take Anywhere Technology.
The Gibson Robot Guitar made history in December with its launch as the first guitar with robotic self-tuning technology. The guitar eliminates tuning problems for artists by automatically tuning to a standard A440 and allows players to access six commonly used altered tuning presets at the push of a button. The technology also makes string changes an automated breeze and allows the guitar to be intonated in seconds after string changes, truss rod adjustments or weather changes.
The system consists of five high technology components which are extremely light and do not change the instrument in any way. The user interface of the Gibson Robot Guitar is the Master Control Knob, which has all operating and control functionality contained in 11 different positions. The Powerhead-Locking tuners, constructed with lightweight alloy housing, represent a revolution in guitar technology and are not any heavier than common tuning keys. Each Powerhead has a motorized high-performance gearbox controlled by signals from the Neck CPU mounted on the back of the headstock. As the motorized tuners adjust the pitch of the strings, they are monitored by means of a Tune-Control Bridge.
The Tune-Control Bridge, Tune Core-Controller, Data-Transmitting Tailpiece and Neck CPU work as the command center of the entire Gibson Robot Guitar. The strings carry the control signal and the power supply from the Data-Transmitting Tailpiece to the Neck CPU operating each of the Powerhead Locking Tuners individually. The Gibson Robot Guitar is the first production instrument offering robotic ability and is exclusive to Gibson Guitar.
Along with the Robot Guitar, the Les Paul HD.6X-PRO Digital Guitar represents another of Gibson Guitar’s great advances in electric guitar technology. Nicknamed the HD LP, the system combines incredible Gibson craftsmanship with the latest digital technology. The result is a complete digital audio system that is the first of its kind. The Media-accelerated Global Information Carrier (MaGIC), an Ethernet with patented Gibson technology, carries bi-directional signals with low latency and no signal degradation. The system’s Hex pickup is composed of six small, patent-pending humbuckers positioned under each string at the bridge. The high-technology pickups send six individual signals to studio grade preamps, allowing the six signals to be immediately digitized. The incredible sensitivity of the Hex pickup and the high-definition signal stream offers dynamic range and sonic possibilities never before imagined. The Breakout Box (BoB) routes any combination of the six Hex signals to any assigned destination, automatically detecting outputs and designations for ease of use and playability.
Gibson Guitar will also feature its Take Anywhere Technology at CES, a High Definition format and network security product which will be demonstrated by the Chairman and CEO of Gibson Guitar, Henry Juszkiewicz
Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. Gibson’s HD.6X-PRO Digital Guitar and the Gibson Robot Guitar represent the biggest advances in electric guitar design in over 70 years. Founded in 1894 in Kalamazoo, Michigan, and headquartered in Nashville since 1984, Gibson Guitar Corp.’s family of brands now includes Epiphone, Dobro, Maestro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Gibson Baldwin Music Education, Slingerland, Valley Arts, Maestro, Oberheim, Sunshine Piano, Take Anywhere Technology, Baldwin, J&C Fischer, Chickering, Hamilton, and Wurlitzer. Visit Gibson’s website at www.gibson.com or www.gibson.com/press
Interviews are available for scheduling with Henry Juszkiewicz, Chairman and CEO of Gibson Guitar, and on-site product demos for press are available. Gibson Guitar is located at CES Booth CP1 (Central Plaza 1) outside of the front entrance of the convention center.

Contacts:

Caroline Galloway
Gibson Guitar Corp.
Office: (440) 338-3469
Cell: (615) 423-4904*
caroline.galloway@gibson.com

Maureen O’Connor
Rogers & Cowan
Office: (310) 854-8116
moconnor@rogersandcowan.com

Joe Schneider
Rogers & Cowan
Office: (310) 854-8140
Cell: (917) 482-2400*
jschneider@rogersandcowan.com

*During CES week, please contact by cell phone for any immediate needs.

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