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Gibson Guitar Brings Traditional Designs of Wurlitzer into the 21st Century

The Digital Princess and Other Wurlitzer Jukebox Models Being Displayed at CES 2008 at the Gibson Guitar Exhibit
(Central Plaza 1/CP1)
Las Vegas, January 7-10, 2008

Las Vegas, Nevada…December 31, 2007… Gibson Guitar continues to innovate and be the leader in all areas of music technology. Embracing the tradition of Wurlitzer with the technology of today, the company has developed many products that bridge the gap between today’s consumer needs and the traditional design Wurlitzer has become known for. These products include the Wurlitzer Digital Princess, the One More Time model and the Peacock mode, all to be on display this year at the Gibson Guitar booth at Central Plaza 1.

The Wurlitzer Digital Princess is an innovative entry into the commercial jukebox market. Smaller in size than its full-scale relatives, the Digital Princess is a wall-mounted nostalgic jukebox modeled after “The Bubbler,” the legendary 1946 Wurlitzer model 1015 known for its famous bubbles and lighting effects. A partnership with eCast allows for the use of the company’s all-broadband network and eye-catching design, efficiently incorporating a contemporary music experience while staying true to the design standards of the iconic Wurlitzer brand. The easy-to-use eCast touchscreen interface gives consumers anytime, anywhere access to more than 200,000 songs and the all-access network allows new music to be automatically added every week. Additionally, operators of the Digital Princess can enjoy access to additional revenue streams, near real-time access to route revenue performance data and remote music management tools.

The One More Time model plays up to 2,500 CDs in superb laser sound quality. The songs are shown on title cards which are turned automatically at the touch of a button and give full views of the CD at all times. Some of the features of the One More Time model include CD changer for 50 to 100 CDs, stereo amplifier with automatic level control and electronic overload protection and 6 speakers in 3-way stereo system. The One More Time Wurlitzer Jukebox model is the most popular jukebox ever built. An iPod special edition of the model is also available, allowing for access to an entire additional music library.

The Peacock model is a brand new product for Wurlitzer offering the nostalgic design of a Wurlitzer, originally available in the 1940s, with outstanding technology internally increasing the jukeboxes’ functionality and ability to provide music via CD format. A fascinating spectacle of light and sound, this jukebox features exquisite artwork and design including rotating lights with changing colors such as chrome and glitter.

Gibson Guitar, a leader in the music products industry acquired Deutsche Wurlitzer from the Nelson Group Overseas, part of the Nelson Group of Companies based in Sydney, Australia in July 2006. The deal brought the Wurlitzer Jukebox and Vending Electronics brands wholly under the Gibson banner. The musical tradition of the Wurlitzer family can be traced back to the 17th century. The company began with importing musical instruments and opening sales outlets throughout the world to support production of pianos and jukeboxes. Wurlitzer quickly took over 60 percent of the market worldwide soon after. Gibson Guitar will continue crafting the iconic jukeboxes as well as its innovative and growing line of quality vending machines.

Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. Gibson’s HD.6X-PRO Digital Guitar and the Gibson Robot Guitar represent the biggest advances in electric guitar design in over 70 years. Founded in 1894 in Kalamazoo, Michigan, and headquartered in Nashville since 1984, Gibson Guitar Corp.’s family of brands now includes Epiphone, Dobro, Maestro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Gibson Baldwin Music Education, Slingerland, Valley Arts, Maestro, Oberheim, Sunshine Piano, Take Anywhere Technology, Baldwin, J&C Fischer, Chickering, Hamilton, and Wurlitzer. Visit Gibson’s website at or For photos of all Wurlitzer models go to and search the area under the Wurlitzer logo in the listing.

Interviews are available for scheduling with Henry Juszkiewicz, Chairman and CEO of Gibson Guitar, and on-site product demos for press are available. Gibson Guitar is located at CES Booth CP1 (Central Plaza 1) outside of the front entrance of the convention center.


Caroline Galloway
Gibson Guitar Corp.
Office: (440) 338-3469
Cell: (615) 423-4904*

Maureen O’Connor
Rogers & Cowan
Office: (310) 854-8116

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Joe Schneider
Rogers & Cowan
Office: (310) 854-8140
Cell: (917) 482-2400*

*During CES week, please contact by cell phone for any immediate needs.

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