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New Products launches the First, FREE to install, Pay-as-you-go, Mobile Satellite Navigation solution in the UK, a joint venture between Toyota GB and IS Solutions Plc., today sees the launch of TARA Mobile SatNav the first Pay-as-you-go Satellite Navigation solution for mobile and smart phone users in the UK. It is no longer necessary to purchase expensive hardware or annual licences for your Satellite Navigation system, use TARA Mobile SatNav with a compatible mobile phone and a GPS receiver for an affordable solution.

TARA Mobile SatNav has many features that previously could only be found on expensive, factory or dealer fitted On-board navigation systems. TARA Mobile SatNav’s features include;
— Full turn by turn navigation
— Maps that automatically zoom in and out as a junction approaches
— Voice commands spoken by TARA
— Hands free use whilst driving
— Continue the navigation when you leave the car
— Pay-as-you-go
— Traffic avoidance
— European road network coverage
— Up to date maps
— Nearest POI (Point of Interest)
— Full address search, house number and street
— 7 Digit Post Codes, i.e. TW16 7EF

TARA Mobile SatNav charges £1.50 to the mobile phone bill for each destination, allowing the user to update their route as many times as they wish to check the traffic conditions or to re-calculate the journey if they veered off course. Those motorists who choose to take an alternative route rather than following TARA’s detailed voice instructions, can also be re-routed back on course, all for the same one off charge, per destination, of £1.50.

Jon West, Director of said “With over 4.5m navigation systems expected to be sold this year across Europe, TARA Mobile SatNav has arrived just in time to provide a low cost, quality solution for the intelligent motorist. With GPS devices now available around the £50 mark, SatNav has become a must have for all motorists”.

TARA which stands for Traffic Avoidance and Routing Application, is an Off-board navigation solution, where all route calculation and traffic avoidance is done remotely, saving valuable time and processing power and ensuring that the user has access to the latest maps and traffic information before and during their journey. The data is then automatically downloaded onto the mobile via GPRS and off they go.

TARA mobile SatNav is available as a free download from either directly to the mobile or via a computer and then synchronised to the mobile. Most mobiles are compatible, with a full list being available from, the list includes popular Nokia models such as 3650, 3660, 6260, 6600, 6670, and 7610, the Siemens SX1, T-Mobile’s MDA II and Compact, together with O2’s XDA II range.

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