Fujifilm Unveils New DVD And CD-R Packaging For U.S. Market

CONTACTS:
Craig Andrews
Fuji Photo Film U.S.A, Inc.
914-789-7916
craig_andrews@fujifilm.com

CES 2005 Booth #12606, Central Hall
http://www.fujifilm.com/ces

FUJIFILM UNVEILS NEW DVD AND CD-R PACKAGING FOR U.S. MARKET
Consumers, partners drive design, easier format designation for differentiation at retail

Valhalla, NY, January 3, 2005 — Fuji Photo Film U.S.A., Inc., a leading supplier of recordable DVD media and technology, unveils a new optical media packaging system at the 2005 International Consumer Electronics Show (CES) in Las Vegas this week. The new design is part of an overall Fujifilm marketing effort to simplify consumer choice. The new packaging system will appear in retail and consumer channels this spring.

“With DVD adoption reaching mass market levels, it’s important that the industry do more to simplify packaging and educate consumers about media,” noted Gene Kern, Director, Advertising and Marketing Communications, Fujifilm Recording Media Division. “This new packaging is different from anything on the shelves today and is the result of significant consumer research and input from our channel partners. There has been a real need for simplified format identification, drive speed and recording time on the packaging and this new package design achieves these goals.”

The new recordable DVD package design — which follows a successful change last year to the company’s consumer film and consumer videotape packaging — incorporates larger format designations and consumer information within a contrasting black and platinum color scheme for improved readability.

The design will be incorporated in all Fujifilm DVD products, including the new Fujifilm 16X and Double Layer (DL) products, and the +R/RW/DL, -R/RW/DL, DVD -RAM and camcorder DVD formats. Fujifilm will differentiate the popular Compact Disc (CD) recordable media with black and gold coloring for CD-R and Rewriteable (RW) in both music and data formats.

Fujifilm 16X DVD media will incorporate a brand identifier for the unique, patented Fujifilm OXOLIFE recording dye also being showcased at CES. This new recording layer dye offers significant improvements in light fastness, moisture protection and compatibility while lowering the impact on the environment by introducing an organic compound to the DVD manufacturing process.

Fujifilm is showcasing the full portfolio of storage and recording media in their booth at CES (#12606). Optical media are available in multiple disc packs and specialized use formats through key distributors, resellers and retail stores. For more information, call 800-800-FUJI or go to www.fujifilm.com.

# # #

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked in the top ten for U.S. patents granted during the last decade, employs approximately 73,000 people worldwide and in the year ending March 31, 2004, had global revenues of more than $24 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Recording/Storage Media, Film and Imaging Systems, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

###

All product and company names herein may be trademarks of their registered owners.