Nearly half of Americans would rather watch college or professional football on a High Definition TV than in person; Motorola survey highlights growing need for more HD content
Americans are gearing up for Thanksgiving – turkey, getting together with family and friends… and football. But a recent Motorola survey found that more people would rather watch the big game on a high-definition TV than in person.
Motorola Inc. (NYSE: MOT), maker of equipment and services that enable customers to receive high-definition programming, recently commissioned a survey among more than 1,000 adults nationwide and found that 45 percent would rather watch college or professional football on a high-definition TV than watch the game in person.
Only one in three respondents (or 32 percent) indicated they would rather watch a college or professional football game in person.
“The survey results really speak to the popularity of high-definition programming,” said Doug Means, Motorola corporate vice president and general manager, Home and Networks Mobility. “The color, the clarity and the crispness of a sporting event delivered in high definition is almost like being there — but from the comfort of your own home.”
The survey also found that more men than women would rather watch football on a high definition TV than in person (51 percent of men vs. 41 percent of women).
Meeting the Demand for HD Content
Motorola works with programmers and operators to deliver increasing amounts of high-definition content to consumers. Motorola recently introduced the Motorola DSR-6000 family of receiver-transcoders that allows both MPEG-4 and MPEG-2 compression technologies to work within the same network to increase the amount of high-definition programming that can be delivered to consumers.
The acknowledged leader in video network solutions, Motorola has already deployed more than 2,500 digital headends in both MPEG-2 and MPEG-4. This leadership extends to IPTV headends and cable video networks. As a result, more programmers in North America deploy Motorola satellite video delivery network solutions than any other solution. Motorola is a world leader in digital set tops, having shipped more than 60 million cable set tops and more than two million IPTV set tops.
About the Survey
Motorola commissioned Opinion Research Corporation (ORC) to conduct interviews from November 2-5, 2007 with 1,009 consumers, 18 years of age or older, living in private households in the continental United States. The sample comprised 502 men and 507 women. The sampling error associated with a sample size of 1,009 is plus/minus two to three percentage points at a 95 percent confidence level. ORC weighted the survey results by four demographic characteristics: age, sex, geographic region, and race, to ensure reliable and accurate representation of the total U.S. adult population.
About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks — along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $42.8 billion in 2006. For more information about our company, our people and our innovations, please visit http://www.motorola.com.
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