Connect with us

Hi, what are you looking for?

New Products

Half of U.S. Without Facebook, MySpace or Twitter Account

Three-quarters of 18-34 year olds have an account on one of these social networking sites

It may seem like everyone is “Twittering” or updating their Facebook pages, but half of Americans (51%) do not use Twitter or have a MySpace or Facebook account. Just under half (48%) of adults have either a MySpace or Facebook page with 16% of adults updating their page at least once a day. While the media may have found Twitter, only 5% of Americans are currently using it.

These are some of the findings of The Harris Poll, a new nationwide survey of 2,220 U.S. adults surveyed online between March 31 and April 1, 2009 by Harris Interactive.

As expected, there are some substantial differences in who is and who isn’t using these social networking sites:

  • Three-quarters of those aged 18-34 years old (74%) have a Facebook or MySpace account but this quickly drops off the older one gets. Just one-quarter (24%) of those 55 and older have an account;
  • Tweeting is also slightly more prevalent among the young, but not by much; 8% of 18-34 year olds use Twitter, 7% of those 35-44 use it, 4% of those aged 45-54 and just 1% of those 55 and older;
  • While men and women use Twitter at the same levels (5% each), women are more likely to have a Facebook or MySpace account (52% versus 45%); and,
  • There is also an educational difference in usage of social networking sites. Two in five people with a high school degree or less (40%) have a Facebook or MySpace account compared to 55% of those with some college and 52% of those with at least a college degree.

There has been some discussion about whether these social networking sites may, at some point, become a threat to search engines such as Yahoo! or Google. Right now, that doesn’t seem to be an issue — 45% of adults believe the sites are popular, but they won’t pose a real threat to the domination of search sites while just one in ten (9%) say they may become a threat. Fully 46% of Americans are not at all sure. Even among the largest users of the social networking sites, 18-34 year olds, three in five (62%) say they will not become a real threat to the search engines.

So What?
The media may be all abuzz about Twittering, but mainstream America is not hopping on the same bandwagon. While the younger age groups are all about the social network sites, they haven’t yet migrated to Twitter. The question is will they or won’t they? If they had found it before the media had, there is a stronger possibility they would be increasing their usage, but they may already be looking for the next big thing — before it becomes a media darling.

Methodology
This Harris Poll was conducted online within the United States March 31 and April 1, 2009 among 2,220 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online. Full data tables and methodology are available at http://www.harrisinteractive.com/harris_poll/pubs/Harris_Poll_2009_04_16.pdf.

These statements conform to the principles of disclosure of the National Council on Public Polls.

About Harris Interactive
Harris Interactive is a global leader in custom market research. With a long and rich history in multimodal research, powered by our science and technology, we assist clients in achieving business results. Harris Interactive serves clients globally through our North American, European and Asian offices and a network of independent market research firms.

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

BDI Profile Media Cabinet Front Middle Left Door Open

A/V Furniture & Accessories

Available in two sizes and finishes, BDI Profile media cabinets offer modern, yet functional storage for audio gear and TVs up to 85-inches.

Hisense CanvasTV (2024 model) Hung on Wall Lifestyle Hisense CanvasTV (2024 model) Hung on Wall Lifestyle

HDTV 4K & 8K TV

The Hisense CanvasTV hangs flush on the wall like a picture frame for watching shows or displaying art, but should you buy it over...

Dyson OnTrac Wireless Noise Cancelling Headphones Profile on Woman Dyson OnTrac Wireless Noise Cancelling Headphones Profile on Woman

New Products

At $499, Dyson's second headphone arrives in bold color combinations with long 55 hour battery and advanced noise cancellation.

TAD M1000TX Stereo Power Amplifier Front Top TAD M1000TX Stereo Power Amplifier Front Top

Amplifiers

For $25K, TAD's Evolution Series 250-watt per channel stereo power amplifier promises even greater purity, responsiveness, and accuracy.

FiiO DM13 portable CD Player open FiiO DM13 portable CD Player open

CD Players

Coming this fall for $179, FiiO's first-ever portable CD player supports Bluetooth, balanced headphone-out, and USB digital audio playback.

JBL Stage 2 Loudspeakers (2024 models) in Latte JBL Stage 2 Loudspeakers (2024 models) in Latte

New Products

JBL's new modern and affordable approach to hi-fi and home theater pairs Stage 2 loudspeakers with new MA series A/V Receivers in matching white...

Gift Ideas?

Amazon Prime Day is July 16-17, 2024

Daily Deals

Amazon Prime Day is a two-day shopping sale on July 16th and 17th offering the biggest discounts of the year on consumer electronics.

You May Also Like

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers