EMI Music, Google and YouTube strike milestone partnership; Fans to have on-demand access to videos from EMI Music’s roster of artists on YouTube
EMI Music — one of the world’s leading global music companies, Google and YouTube, the leader in online video — announced a landmark agreement which will give YouTube users unprecedented access to authorized videos and recordings from EMI Music artists, including those featured in user generated content.
“With this deal, all four of the world’s major music companies are now official YouTube partners,” said Chad Hurley, CEO and Co-founder of YouTube. “EMI is a proven leader in the emerging digital music landscape and one of the world’s largest and most respected music companies. We’re excited to add EMI Music’s stellar roster of artists’ content to our site and make it available to our community.”
Eric Nicoli, CEO of EMI Group, said: “Working with YouTube under this agreement meets EMI’s objectives to offer consumers the best possible entertainment experiences, to create new ways to connect our artists to fans and to enter into innovative business models that will generate revenues for our business and our creators. Through this agreement EMI Music and its artists will be fairly compensated for their work.”
YouTube users will now be able to enjoy professionally-produced music videos from their favorite EMI Music artists including David Bowie, Coldplay, The Decemberists, Fat Boy Slim, Gorillaz, Lily Allen, Norah Jones and YouTube Video Award winners, OK Go and Sick Puppies. Moreover, as part of this agreement, EMI will make authorized video content available to YouTube for the first time, helping artists to reach and interact with a new audience while enhancing the entertainment experience on YouTube.
EMI Music has agreed to work with YouTube and Google to develop business models in which the YouTube community will be able to access user generated content featuring EMI-owned and copyrighted audio and video works. EMI Music will use YouTube’s industry-leading content management tools which feature a content identification and reporting system that will help EMI track and monetize its content and compensate its artists. YouTube’s content management tools also give EMI Music the ability to request the removal of EMI’s copyrighted content from YouTube.
YouTube is the world’s largest online video community allowing millions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is based in San Bruno, CA and is a subsidiary of Google, Inc.
About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.
About EMI Music
EMI Music is the recorded music division of EMI Group, the world’s largest independent music company. Its EMI Music division represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. Artists on EMI labels include Lily Allen, The Beatles, Coldplay, Corinne Bailey Rae, The Good The Bad & The Queen, Gorillaz, Norah Jones, The Kooks, Korn, Kylie Minogue, Pink Floyd, Rolling Stones, Joss Stone, 30 Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams, as well as international artists such as Amaral (Spain), Diam’s (France), Utada Hikaru (Japan), LaFee (Germany), Radja (Indonesia), RBD (Mexico) and Vasco Rossi (Italy).
EMI has been at the cutting edge of the rapidly growing digital music marketplace since it released David Bowie’s ‘Hours’ as the world’s first ever album to be offered as a digital download in 1999. EMI has signed agreements with hundreds of digital partners to distribute its music across the globe, including most recently its premium DRM-free, higher-quality offering sold through partners including Apple iTunes, Amazon.com and more. It continues to facilitate the development of a growing range of new digital business models to enable fans to experience and purchase its artists’ output through a number of different platforms including, legal peer-to-peer agreements with QTrax, Mashboxx and GNAB, and a deal to offer advertising-supported videos on mobile phones in the US through Rhythm NewMedia.
For further information on EMI, please visit: www.emigroup.com.