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DLP Technology Splashes New Colors into Display World

New BrilliantColor technology brings truer, more vibrant colors to video and image viewing

Las Vegas, NV, June 8, 2005: Texas Instruments (TI) (NYSE: TXN) at InfoComm today announced its BrilliantColor technology, a color-processing enhancement that builds upon DLP technology’s existent rich color offering by increasing color depth in DLP projectors with up to 6-color processing. The move beyond 3-color processing is a step that enables DLP customers to deliver an even more powerful image and video viewing experience.

BrilliantColor for DLP technology utilizes a new color-processing algorithm and system level enhancements to enable higher picture brightness while providing truer, more vibrant colors. Enabling a greater than 50% brightness increase in mid tone images, common in video and natural scenes, BrilliantColor will be available in both business and home entertainment projectors with SVGA, XGA, 720p, WXGA, and SXGA+ resolution.

Through greater flexibility in color processing, customers can expand beyond the red, green, and blue color palette and include yellow, magenta and cyan, which allow for more realistic and lifelike color reproduction.

Enabled by the new DDP3020 Imaging ASIC, BrilliantColor technology was designed with TI customers in mind, allowing increased differentiation for manufacturers to drive new levels of innovation. Additional system enhancements enabled by DDP3020 include embedded 2-D keystone correction, and picture-in-picture capabilities.

“We are focused on driving new innovations that deliver better products to our customers, and ultimately even better pictures to consumers,” said Lars Yoder, Business Manager, TI DLP Front Projection Products. “DLP is the preferred technology in the high-end home theater space because of the rich colors and high picture quality it delivers. With BrilliantColor technology, we can bring more vibrant colors into the business and education spaces as well.”

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Mitsubishi Digital Electronics America is the first customer to announce products with BrilliantColor technology, with 4 new projectors announced here at InfoComm, one of which will be on display at its booth #1404. TI expects other customers to launch products with DLP BrilliantColor technology in 2005. It will also be demonstrated at the TI booth (#701), along with other innovative DLP products.

About Texas Instruments DLP Products
Texas Instruments DLP display technology offers clarity down to the most minute detail, delivering pictures rich with color and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema). 75 of the world’s top projection and display manufacturers design, manufacture and market products based on DLP technology. At the heart of every DLP chip is an array of up to 2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology’s chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 6 million DLP subsystems have been shipped. For more information, please visit www.dlp.com

Texas Instruments Incorporated provides innovative DSP and Analog technologies to meet our customers’ real world signal processing requirements. In addition to Semiconductor, the company’s businesses include Sensors & Controls and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com.

Digital Light Processing, DLP and DLP Cinema are trademarks of Texas Instruments.

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