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DigitalTrends.com Acquires Embassy Multimedia Consultants

Technology Supersite Adds Leading Game Consulting Firm to Growing Portfolio

Digital Trends (http://www.digitaltrends.com), the leading online destination for consumer electronics and technology news, reviews and insights, today announced its acquisition of premiere videogame industry consulting firm Embassy Multimedia Consultants. The top provider of real-world consulting solutions, brand development/marketing support and strategic advice to game developers, publishers, retailers and distributors worldwide, Embassy services dozens of entertainment companies globally, including the biggest names in the business.

Adding Embassy to Digital Trends’ overall portfolio is just another step in DT’s plans to grow its online presence to include new global product and service offerings. The purchase will also help offer the publication’s 40 million-strong monthly readership the best and most complete daily insight into one of the world’s most exciting and fastest-growing entertainment fields. Plans for expansion are already underway, with a new office opening in Atlanta this fall, and several high-profile announcements planned before year-end.

“We’re pleased to welcome Embassy Multimedia Consultants to the family,” said Ian Bell, Chairman and CEO, Digital Trends. “Their winning combination of corporate and consumer outreach to providers of console, casual, PC, mobile, online and massively-multiplayer entertainment only further strengthens the vast capabilities we already offer this rapidly growing, $13.5 billion market.”

“It’s a perfect fit — the first name in consumer electronics coming together with the most capable provider of global game industry consulting solutions,” said Scott Steinberg, Managing Director for Embassy Multimedia Consultants. “Combined with Digital Trends’ critically-acclaimed approach to technology biz coverage and strategic development, it’s a win-win situation for everyone involved — especially hardware/software manufacturers and lifestyle content providers.”

The acquisition is effective immediately. For more information, please visit http://www.digitaltrends.com or http://www.embassymulti.com.

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About Digital Trends
With 40 million visitors each month, DigitalTrends.com is the first stop for everyday readers, working professionals and gadget enthusiasts looking to make sense of how consumer electronics, games, home theater components and other tech-related products fit into their everyday lives. For more information, visit http://www.digitaltrends.com.

About Embassy Multimedia Consultants
Embassy Multimedia Consultants, Inc. is the multi-billion-dollar videogame industry’s leading provider of hands-on real-world global consulting solutions. Clients include Electronic Arts, MTV, America Online, Microsoft, Sony, NVIDIA, Disney, Delta and The Academy of Interactive Arts & Sciences. For more information, visit http://www.embassymulti.com.

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