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Control Alt Design to Develop High-Performance Digital Networking Solutions Based on Cirrus Logics CobraNet Technology

Open Architecture Assures Interoperability and Product Differentiation for Consumer Electronics Manufacturers

CES – Las Vegas, NV — Wednesday January 4, 2006

Control Alt Design, Ltd., a Chicago-area technology realization firm specializing in consumer electronics, has joined chipmaker Cirrus Logic Inc.’s (Nasdaq: CRUS) growing CobraNet community as a third-party developer. Control Alt Design is focused on developing low-latency, high-performance digital audio over Ethernet network applications and systems based on CobraNet technology for consumer electronics manufacturers. These applications will be specifically tailored to the unique requirements of multizone whole-house entertainment market.

“It is widely recognized that audio networking is fast becoming the next significant contributor to growth in the consumer market, yet manufacturers continue to support old analog or proprietary connectivity schemes that have not come close to optimizing the consumer experience,” said Walter Raczynski, founder and CEO of Control Alt Design. “Control Alt Design is leveraging CobraNet technology as the basis for its high-quality multizone strategy of streaming networked digital audio, which assures interoperability and appliance-like convenience as well as facilitates low-risk development of cost-conscious consumer electronics products.

CobraNet technology is unquestionably the premium streaming solution in professional audio markets, and Control Alt Design is enormously excited about making it the industry standard for consumer markets,” Raczynski said. “Our specifications and product strategies actually encourage differentiation based on individual core manufacturer’s strengths while totally preserving interoperability and creating a positive experience for the consumer.”

“Cirrus Logic enthusiastically welcomes Control Alt Design to the growing CobraNet community of developers,” said Keith Cheney, vice president and general manager, Cirrus Logic Embedded Products Division. “Control Alt Design’s innovative use of CobraNet technology is powerful and elegant. We have also been impressed with how quickly Control Alt Design has turned their ideas into demonstrable products. Their system exemplifies how CobraNet, combined with an innovative product concept, can be used to rapidly deliver new and highly-differentiated audio solutions to the consumer electronics market.”

Control Alt Design is offering its expertise on a turnkey basis to manufacturers that want to become a part of the only low-latency, premium, uncompressed, streaming audio opportunity available in the CE space. This is not simply a point-product offering: it is a full product solution roadmap offering OEMs a significant long-term and genuine CobraNet opportunity critically attuned to this market space.

Control Alt Design is an award-winning, Chicago area full service product design and development firm that provides strategic product ideation, industrial design, engineering, complete system hardware, firmware and software designs, and manufacturing support to manufacturers in consumer audio, electronics, commercial, medical and industrial markets. The company undertakes development programs with both large and small companies, from startups to Fortune 100 corporations, achieving business success through intelligent design. For additional information about Control Alt Design, visit

Cirrus Logic develops high-precision analog and mixed-signal integrated circuits for a broad range of consumer and industrial markets. Building on its diverse analog mixed-signal patent portfolio, Cirrus Logic delivers highly optimized products for consumer and commercial audio, automotive entertainment and industrial applications. The company operates from headquarters in Austin, Texas, with offices in Colorado, Europe, Japan and Asia.

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Media Contact:
Jan Raczynski
Control Alt Design
(847) 255-4050 ext 10

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Bill Schnell
Manager, Public Relations
Cirrus Logic
(512) 851-4084

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