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Concord Camera Wins DIMA Shoot-Out

Click for DIMA Award at: http://www.thomas-pr.com/136/photos/concorddimawinner.html
Click for DIMA Award Press Release at: http://www.thomas-pr.com/pressreleases/concordwinsdima.html

Agency Contact:
Karen Thomas
Thomas PR
(631) 549-7575
kthomas@thomas-pr.com

CONCORD CAMERA CORP. WINS DIMA SHOOT-OUT
FOR BEST DIGITAL CAMERA UNDER $100

3 Megapixel Digital Camera Wins for Best Quality and Color Accuracy

Orlando, FL, February 21, 2005 – Concord Camera Corp. (“Concord”) (Nasdaq:LENSE), a leader in award-winning, high-quality, affordably-priced cameras, announced today at the Photo Marketing Association Trade Show & Exposition (PMA) that the Concord 3346z 3 Megapixel point & shoot digital camera has won the coveted DIMA Shoot-Out for “Best Digital Camera under $100.”

In its 9th year, the DIMA Digital Camera Shoot-out is judged by a panel of experts prior to PMA. These experts vote on digital camera entries, reviewing the overall quality and accuracy of color of the digital prints as compared to the samples of fabrics that were worn by studio models during shooting. The DIMA Shoot-Out was designed in such a way as to replicate the environment and applications in which digital cameras are typically used. Within that environment, DIMA attempts to push the cameras to their natural limits.

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“We are extremely pleased to be honored by DIMA,” said Jeff Mandell, VP of Worldwide Marketing. “It means a lot to all of our dedicated employees around the world to win an industry award like this. Going forward, we will continue to strive to deliver great, easy-to-use products at popular prices.”

Concord 3346z Wins Shoot-Out

Priced at $99.99, the Concord 3346z is perfect for the first-time buyer. The camera features a 3.1 Megapixel CMOS sensor, 3X optical/4X digital zoom (for total 12x zoom), 6MB internal memory, SD card slot for unlimited photo-taking possibilities. The seven pre-set scene modes make quality picture taking easy no matter the situation, and the AF assist lamp will lock in the focus even in the darkest conditions. With additional cool features, such as continuous shooting and AVI video mode, the consumer has everything needed to get started in digital photography — all at a remarkably low price of $99.

About DIMA

The Digital Imaging Marketing Association, a section of Photo Marketing Association International, is committed to exploring emerging technologies, marketing and business innovations throughout the global imaging industry and envisioning potential for its members. This is accomplished through education, forums and networking activities, raising standards and sharing best practices.

About Concord Camera Corp.

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Concord Camera Corp., through its subsidiaries, is a global producer of popularly priced, digital, 35mm traditional and single use cameras. Concord markets its cameras under the trademarks POLAROID, CONCORD, CONCORD EYE Q and JENOPTIK. Concord sells and markets its camera products worldwide through direct sales offices in the United States, Canada, Germany, Hong Kong, the Peoples Republic of China, the United Kingdom, Japan and France and through independent sales agents. The Polaroid trademark is owned by Polaroid Corporation and is used by Concord under license from Polaroid. CONCORD and CONCORD EYE Q are trademarks and/or registered trademarks of Concord Camera Corp. in the United States and/or other countries. The JENOPTIK trademark is owned by Jenoptik AG and is used by Concord under license from Jenoptik AG. Learn more about Concord Camera Corp. at www.concord-camera.com.

Except for the historical matters contained herein, statements in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements, including the statements regarding expected cost savings, our ability to meet customer demands and fulfill customer service obligations and anticipated or expected results and the future implementation of our strategic plan, in particular, the restructuring plan, cost-reductions initiatives and anticipated financial benefits of significantly reducing our reliance on internally designed and manufactured digital cameras and increasing the design and co-development of digital cameras with contract manufacturers, involve risks and uncertainties which may affect the Company’s business and prospects, including the risks discussed under “Risk Factors” in the Company’s Annual Report on Form 10-K for the fiscal year ended July 3, 2004 and subsequently filed reports. Any forward-looking statements contained in this press release represent our estimates only as of the date hereof, or as of such earlier dates as are indicated, and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.

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