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Chief Launches New MountBuilder Online Product Configurator

Minneapolis, MN. — (May 2008) — www.chiefmfg.com — Chief Manufacturing, the industry leader in projector, monitor and flat panel TV mounting solutions, is excited to announce the launch of its latest web innovation — the MOUNTBUILDER Product Configurator for Projector Mounts, Flat Panel Mounts and Accessories.

“We are often told by customers that we offer so many mount accessories and applications that it’s hard to know which accessories to choose for each application,” said Laurie Englert, Director of Marketing. “With the goal of making this easier for the customer, the team went to work and came up with this incredible concept. We’ve shown it to customers and they are thrilled to get a visual tool of the many different options.”

MOUNTBUILDER is an online tool that will revolutionize the way mounts are selected and specified. Users go to the Chief website and walk through a logical sequence of steps for building a mount configuration that visually appears before them on their computer screen. Drop distance and weight capacity are automatically calculated as parts are added. A parts list is also generated, with the ability to edit parts and quantities. The tool allows users to log in and create a password so they can save configurations for proposals or future jobs.

Key Features of MOUNTBUILDER:
• Visually builds an installation
• Builds a parts list
• Auto-calculates weight capacity and drop distance
• Saves configurations for future use
• Creates a PDF with image for proposals
• Includes Chief’s Easy Bid Spec Form

The Chief Web Development team created MOUNTBUILDER in an effort to further ease product selection, bids and ordering for Chief customers. The 8-month development cycle was challenging, but also exciting for the team.

Historically, Chief leads the industry with innovative tools, including its popular MountFinder Manufacturers Cross Reference Database that is updated daily and has the largest selection of flat panels and projectors in the industry.

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MOUNTBUILDER currently offers a selection of Projector Mount configurations. Future phases will include modules for flat panel wall mounts; Carts and Stands; Monitors and Totally Custom Solutions. User testing concluded the week of May 19th, with the launch planned for the end of May. The URL to access the site will be www.mountbuilder.com.

Build Winning Combinations with MOUNTBUILDER at this year’s InfoComm 2008, Booth C1224.

About Chief
Chief Manufacturing is a division of Milestone AV Technologies, a Duchossois Group Company, and has more than 30 years of proven product and service excellence. Committed to responding to industry needs in the Pro AV, Residential and Office markets, Chief offers a complete line of mounts, lifts and accessories for flat panel displays and projectors.

Chief continues to design innovative mounting solutions that complement the technology they support. With multiple product awards and patented designs, Chief provides unique mount features, and is recognized for delivering not only quality products, but knowledgeable, helpful customer service.

U.S. and Europe sales offices support a global network spanning the Americas, Europe, the Pacific Rim and beyond. Chief distribution centers are located in Minnesota and the Netherlands. www.chiefmfg.com.

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