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Best Buy Launches Online Video Sharing Service

New service, in partnership with Mydeo, provides safe and simple way to share personal videos via the Web – minus the advertising

Best Buy today launched Best Buy Video Sharing, an online-based solution for customers to safely store and share home movies and videos via the Web.

Best Buy Video Sharing is a subscription-based service for users to upload their personal videos for sharing on web sites and blogs, with family and friends, or in e-mail messages. Unlike many other video sharing services, Best Buy Video Sharing allows the user to choose who can view their home videos, and enables the user to do so in an advertising-free environment.

Best Buy Video Sharing was created in partnership with Mydeo, a provider of quality streaming video hosting for home and business users. The service will be merchandised online and in Best Buy’s retail stores. Best Buy will also take a minority, equity stake in Mydeo.

“With the growing popularity of video, fueled in part by social networking sites, we’ve actually seen an increase in customer demand for alternative video sharing solutions. Many customers, particularly families with children, don’t want their personal memories available for anyone to see in the public domain nor do they want to share them in a cluttered environment that includes advertising,” said Kevin Winneroski, vice president, Best Buy. “Through Best Buy Video Sharing, customers can safely store their videos and share them only with the friends and family they choose.”

Base plans start at $6.97 for 100 minutes of video hosting and video lengths up to 30 minutes each. Customers can chose premium plans for extended video lengths, additional video storage capacity, and other sharing features.(1) For more information on plans, visit http://bestbuy.mydeo.com/.

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“Best Buy shares our vision of bringing high-quality, safe and simple video streaming services to consumers and small businesses around the world,” said Cary Marsh, CEO and Founder of Mydeo. “The Best Buy Video Sharing service will allow them to show their high quality videos to friends and family, without exposing their personal movies on public sites, without advertising, or giving away any distribution rights.”

Best Buy Video Sharing is the latest online content distribution service offered by North America’s largest consumer electronics retailer. In 2006, Best Buy launched the Best Buy Digital Music Store, which gives music lovers an easy way to enjoy, manage and discover music through their MP3 players or computer. In May of 2007, Best Buy launched the Best Buy Photo Center in partnership with Kodak, which provides consumers with an easy way to view, store and share their photos, get prints of their favorite pictures, and create personalized photo gifts and products.

About Best Buy Co., Inc.
Best Buy Co., Inc. (NYSE:BBY) operates a global portfolio of brands with a commitment to growth and innovation. Our employees strive to provide customers around the world with superior experiences by responding to their unique needs and aspirations. We sell consumer electronics, home-office products, entertainment software, appliances and related services through approximately 1,200 retail stores across the United States, throughout Canada and in China. Our multi-channel operations include: Best Buy (BestBuy.com, BestBuy.ca and BestBuy.com.cn), Future Shop (FutureShop.ca), Geek Squad (GeekSquad.com and GeekSquad.ca), Pacific Sales Kitchen and Bath Centers (PacificSales.com), Magnolia Audio Video (Magnoliaav.com), Jiangsu Five Star Appliance Co. (Five-Star.cn) and Speakeasy (Speakeasy.net). Best Buy supports the communities in which its employees work and live through volunteerism and grants that benefit children and education.

About Mydeo
Mydeo (http://www.mydeo.com) provides high-quality streaming video hosting for individuals, communities and businesses. The site provides easy-to-use online tools that help users upload and stream high quality video to friends, family, customers and prospects, as well as live statistics to track how popular videos have been. Launched in 2005 by Cary Marsh and Iain Millar, Mydeo won a UK Government grant for Technical Innovation. In 2005 Mydeo became Microsoft’s first European Movie Maker Hosting Partner. Mydeo was nominated for ‘Best Streaming Service’ at the 2007 UK Internet Service Provider awards and has been named a Red Herring Europe 2007 finalist.

(1) Terms and conditions of pricing apply. Pricing is subject to change.

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