Connect with us

Hi, what are you looking for?

New Products

U.S. Bundled Services Revenue to Surge in 2010

For Immediate Release
Contact: Jenny Barrett, Chelsey Tyson
Parks Associates

U.S. Bundled Services Revenue to Surge in 2010
By 2010, more than one-half of broadband households will subscribe to a triple-play or quadruple-play bundled service

Dallas, Texas February 2, 2006 — Annual revenue from bundled services in the U.S. will reach $119.5 billion by 2010, according to The Business of Bundled Services: Consumers, Models, and Uptake, a new study from Parks Associates. A bundled service is a service package from a single provider that features different combinations of landline voice, high-speed Internet, television, or wireless voice services.

“In this age of IP convergence, service providers, including ILECs, cable MSOs, and satellite carriers, have realized the importance of bundled services for the long-term viability of their business models,” said Deepa Iyer, a research analyst with Parks Associates. “Although bundled services are at an early stage, service providers are beginning to experience increased customer retention.”

The Business of Bundled Services: Consumers, Models, and Uptake finds that at the end of 2005, only 39% of U.S. broadband households had subscribed to a bundled service and the majority of them had a dual-play service. Nevertheless, Parks Associates forecasts that if service providers adopt the right strategies, 55% of broadband households will subscribe to a triple-play or quadruple-play service by the end of 2010.

“Simply touting ‘one bill’ and bundled discounts will not realize the full potential of bundled services,” Iyer said. “Service providers need to integrate different service features in a seamless way and build ‘experience-oriented’ packages that fit the distinctive needs and lifestyles of various consumer segments.”

Advertisement. Scroll to continue reading.

The Business of Bundled Services: Consumers, Models and Uptake analyzes the changing dynamics of the bundled services market. The report offers insight into ideal service mixes, customer groups, and emerging models for bundled services. It provides guidance to service and value-added solutions providers to design and execute better market strategies that maximize ARPU and increase customer retention. For additional information about The Business of Bundled Services: Consumers, Models and Uptake, visit or contact 972-490-1113 or

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are “digital” or provide connectivity within the home. The company’s expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts Fall Focus and co-hosts CONNECTIONS (in partnership with the Consumer Electronics Association) each year.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Our Reviews


BDI sets a high bar with another modern media console designed to conceal all your electronics and a sound bar in an elegant ventilated...


Nobody needs to be reminded that the past four months have taken a toll on our collective psyches; being quarantined for months in New...

LG Electronics

The LG Tone Free Earbuds with Meridian technology include a unique UV-light disinfecting wireless charging case and are undeniably better sounding than AirPods.

LG Electronics

A go-anywhere portable wireless speaker with multi color lighting effects that leaps to the top of its class thanks to Meridian Audio technology.


Rock solid adjustable motorized standing desk that raises or lowers at the touch of a button. Budget priced at only $379.

Master & Dynamic

The Master & Dynamic MW07 Go ($199) is probably a better pick for most people, however the MW07 Plus ($299) has better sound quality...

You May Also Like

Multi-Channel Amps

Upgraded for 2020, Parasound's ZoneMaster Series multi-channel amplifiers offer more power while remaining stable at 2 ohms.

4K Projectors

All-in-one box TV solution includes an ultra short-throw laser-array projector with a 100-inch or 120-inch ambient light rejecting screen.


Second generation Bose wireless earbuds designed only for relaxing or sleeping using a proprietary list of noise masking sounds.

New Products

Versatile 8-inch wireless subwoofer can be paired with any Bluesound product and hung on the wall or slid under a couch.


ecoustics is the unbiased resource for the latest technology news, coolest gadgets, and best consumer electronics. Plus get product reviews, roundups and deals from all over the web on everything electronic. Read more

Copyright © 1999-2020 ecoustics | Disclaimer: ecoustics may earn a commission when you buy through links on our site.