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Bluetooth Marketing arrives in Romania

Bluetooth Marketing arrives in Romania

ValueFirst launches BEST at the ZileleBiz 2006 mega event

Bucharest 23 — 27 Oct, 2006: ValueFirst Messaging, a leading MVNO for Data Services with over 600 enterprise clients, launched ValueFirst BEST (Bluetooth Empowered Selling Technology), its latest addition to an already strong suite of mobile messaging tools like Speed, VelocityPlus and AirMail, which empower enterprises and SMBs to communicate between varied back-end IT systems and mobile handheld devices via SMS over GSM/CDMA networks.

ZileleBiz 2006, the most well-known business event of the year in Romania, in its 5th Edition; offers a meeting place for over 5000 participants — important enterprisers, business men, decision makers, as well as many other investors in search of new business opportunities.

Business Media Group, BMG appointed ValueFirst Messaging as the official Mobile Messaging Partner for BizDays 2006, an event whose Principal Sponsor was Romania’s largest GSM operator, Orange Romania. “BizDays offered us the best platform to introduce ValueFirst BEST, a new age, new media, selling tool that the marketers world over have been waiting for ever since Bluetooth became popular among mobile handset manufacturers and users”, Mr. Vijay Shukla, Country Head, ValueFirst Messaging, said speaking on the topic of Mobile Messaging for Enterprises and the future of MVNOs, on day three which focused on trends in IT and telecommunication sectors..

The event saw over 5000 people downloading promotional, videos & images opt-in through Bluetooth, to promote the Home & Office Expo 2006 running concurrently at the World Trade Center in Bucharest, as part of the BizDays 2006 event. More than 600 participants also participated in sending a interactive SMS to receive promotional SMS as auto response; again through opt-in.

A complex and wel-organised event, ZileleBiz includes 20 conferences and over 80 workshops and case studies. Each day is dedicated to a specific industry and approaches subjects that will facilitate the interaction of the participants, the exchange of ideas and also the presentation of business opportunities.

About ValueFirst
ValueFirst, a leading MVNO (Mobile Virtual Network Operator) of enterprise mobile data services decided to aggressively target the channels as the analysis done by the company showed that there is a huge potential of SMS based services in the SME and SOHO segment in India. India’s mobile industry is witnessing the highest growth in the world with over 100 million people communicating using mobile phones at present. As a consequence SMS based mobile messaging is being increasingly adopted by Indian business as a new channel of communication with the employees and the customers.

Contact Details:
ValueFirst Messaging Pvt. Ltd
B-17, Sector 32,
Gurgaon Instituitonal area
Gurgaon 122001, Haryana.
Tel: +91 124 4042538
Fax: +91 124 4042539

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