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Blu-ray Drive Adoption Still Low

Despite the Ramp of Blu-ray Drives, DVD Burners Will Continue to Be the Leading Volume Product Until 2012, According to IDC

Overall PC market growth, driven by portable PCs, will give the worldwide CD/DVD market a moderately positive outlook in 2008 and lead to increased demand for slim drives. Despite the ramp of Blu-ray drives, DVD burners will continue to be the leading volume product until 2012. However, as the PC market’s adoption of DVD burners becomes saturated and increasingly commoditized, Blu-ray adoption will accelerate in 2009 and Blu-ray drives will become the majority of the total market value in 2012.

“DVD burners will remain the bread-and-butter business for ODD vendors,” said Wolfgang Schlichting, research director, Removable Storage at IDC. “Despite Blu-ray’s win over HDD in the format war, Blu-ray drive adoption will be limited in 2008 because of their high price and only moderate consumer interest.”

Other market highlights includes:

  • DVD burners continue their race to become a commodity market. Aggressive volume manufacturers will continue to drive down the price, pushing technology leaders out of the mainstream optical disc drive (ODD) market.
  • Blu-ray disc (BD) won the format war over HD DVD, but similar to DVD and DVD burners, Blu-ray will need a three- to five-year ramp to reach mass-market volumes. New affordable BD-ROM drives will lead the way for the BD format’s adoption.
  • More than 100 million Blu-ray drives will ship worldwide in 2011, IDC forecasts.

IDC’s study, Worldwide Blu-Ray, DVD, CD, and Other Optical/Removable Storage Drive 2008-2012 Forecast and Analysis (IDC #211992) analyzes the worldwide Blu-ray Disc, HD DVD, CD-ROM, DVD-ROM, CD-R/RW, combo, and DVD-Rec drive markets. Market value, unit shipments, drive prices, regional analysis and market share are provided. Additionally, unit shipments are analyzed and forecast by slim versus half-height form factor.

To purchase this document, call IDC’s Sales hotline at 508-988-7988 or email sales@idc.com.

About IDC
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 900 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 90 countries worldwide. For more than 43 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. You can learn more about IDC by visiting http://www.idc.com.

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