Bang & Olufsen announced the Beolit 12 portable and wireless music system with AirPlay. It is the first product under the new sub-brand, B&O PLAY, which is focused on a more playful and portable product portfolio.
Designed by Danish designer, Cecilie Manz, Beolit 12 follows a design language that is a direct reflection of its use: convenient, robust and casual. Beolit 12 follows the success of the BeoSound 8 sound system for iPad/iPod/iPhone docking, with a combination of excellent sound performance, distinct design and craftsmanship, and portable wireless operation.
Beolit 12 features Apple’s AirPlay technology. It allows you to play music wirelessly from your iPod, iPhone, iPad, Mac or PC when connected to your wireless network. It is designed to be portable and has a built-in power supply and a rechargeable battery. The power cord packs neatly away inside the system when not in use. The rechargeable battery has the capacity to charge an iPhone or other connected device and play back music for up to 8 hours at normal sound levels.
Beolit 12 is a tribute to Bang & Olufsen’s ever-popular transistor Beolit radios from the 1960’s, and similar to its early predecessors, it presents a compact form, yet a robust sound reproduction. Also, despite its relatively small size, the Beolit 12 offers a best in class portable sound experience. Its 120 Watts digital Class D power amplifier system individually drives two 2″ tweeters and a 4″ woofer to deliver powerful, accurate sound performance that comfortably fills a middle sized room. The sound system is designed and tuned by the same sound engineers that delivered the award winning BeoLab 5 loudspeakers from Bang & Olufsen.
Attention to detail has always been a Bang & Olufsen signature competency, and this is reiterated under the B&O PLAY brand. Material choice and craftsmanship are no exceptions here: An Italian full-grain leather carrying strap is diagonally mounted for stability when the unit is carried, and the solid aluminium loudspeaker grille wraps smoothly around the unit, making the loudspeaker fabric visible behind the grille to allow for different discrete colour options. The top of the unit, with its volume, power and network controls has a non-slip rubber insert, so you can safely place your mobile device here while charging or playing.
Price and Availability
The Beolit 12 will be available January 2012 in dark gray for $799 at Bang & Olufsen showrooms, Bang & Olufsen Online Store and Apple Stores (including Apple Online Store). Additional colors will include yellow, blue, and light gray, and those will arrive in showrooms for Spring 2012.
