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Bang & Olufsen Enters the Luxury Yacht Installation Business Area

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Bang & Olufsen, the Danish manufacturer of perhaps the finest audio and video systems available today, is entering into the market for fully-integrated onboard entertainment solutions for the discerning luxury yacht owner. For many years, Bang & Olufsen has offered yacht installations on request for existing customers; now the company will establish ties with yacht installers worldwide.

The market for onboard installations of quality entertainment solutions for luxury yachts has experienced substantial growth in recent years. It is a highly demanding market, because of technical, safety, and service issues when at sea, and it is also a market where price means less than reliability, completeness, elegance, and integration.

“Considering the huge costs involved in the luxury yacht market, it is amazing how little customers spend on their onboard entertainment systems, and how little consideration they give to the total entertainment experience, often buying a pre-defined package;” says Torben Ballegaard Sorensen, CEO, Bang & Olufsen. “Considering the listening and viewing enjoyment, as well as the ease of interaction and integration our products offer the user, Bang & Olufsen ought to be the preferred onboard entertainment solution for all quality conscious luxury yacht owners and installers.”

A history of offering the best
For 80 years, Bang & Olufsen has utilised innovation and design to ensure that technology best serves the needs of the user. Today, Bang & Olufsen can present a remarkable product portfolio that expresses this innovation and timeless design, with audio and video systems that utilise a range of proprietary and licensed technologies, offering the ultimate in pleasurable listening and watching

The qualities that make Bang & Olufsen stand out at home also offer incomparable experiences out on the water. Our products offer the highest standards of craftsmanship, materials, and finish to ensure hard-wearing reliability, as well as the convenience of integrating the world’s finest entertainment solutions with the yacht’s onboard systems.

For example, all onboard IT, satellite and entertainment sources can be controlled by just one remote control, the Beo4, allowing complete freedom for owners to entertain guests and to relax. Our products also offer the reliability so important at sea, and an investment in Bang & Olufsen audio and video systems is quite simply to own the best.

See more at bang-olufsen.com
Onboard entertainment systems for yachts are of course highly individual. Therefore we at Bang & Olufsen have created a dedicated web site that presents some of the possibilities available to customers and yacht installers. Find the yacht sub-site under ‘Professionals’ on www.bang-olufsen.com.

Bang & Olufsen a/s:
Founded in 1925 in Struer, Denmark, Bang & Olufsen a/s is world-renowned for a distinctive range of quality consumer electronic products that represents our vision: Courage to constantly question the ordinary in search of surprising, long-lasting experiences. The Bang & Olufsen Group manufactures a unique range of televisions, music systems, loudspeakers, telephones, medical, and multimedia products. With more than 2,400 employees, and products sold in more than 60 countries worldwide, Bang & Olufsen’s turnover for the 2003/2004 financial year was DKK 3,613 million (EUR 486 million). Further information about Bang & Olufsen a/s is available from www.bang-olufsen.com
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