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Bang & Olufsen BeoVision 9 Plasma Adds Automatic Colour Management


Bang & Olufsen’s Flagship Plasma Now Features Patented Picture Control Technology

Bang & Olufsen, the Danish provider of exclusive high quality audio and video products, is pleased to announce its 50 -inch plasma TV and home cinema solution will now feature the revolutionary Automatic Colour Management technology. Developed by Bang & Olufsen exclusively for its large plasma TVs, the patented Automatic Colour Management ensures an improved picture performance and delivers rich, natural colors throughout the lifespan of the plasma screens.

“We are very eager to extend our Automatic Colour Management technology to our flagship plasma and renowned home entertainment solution, BeoVision 9”, states Zean Nielsen, President of Bang & Olufsen America, Inc. “With its digital surround sound capabilities, integrated loudspeaker featuring an acoustic lens, full high definition picture quality, and now Automatic Colour Management, we believe BeoVision 9 will set a new standard in home theater offerings and provide our customers the quintessential sound and picture experience.”


Automatic Colour Management adjusts the color temperature of the plasma screen to compensate for the effects of phosphor aging, which over time, causes a shift in the white level — resulting in an increasingly yellow picture. Upon activation, a short robotic arm swings down from the upper part of the frame. A miniature camera is located at the end of the arm, which analyzes a test picture on the screen. The color temperature in the white and black areas is measured and then adjusted to ensure correct color balance, even after thousands of hours of use. Automatic Colour Management is routinely activated after every 120 hours of use, but can also be activated manually.

Additionally, BeoVision 9, adjusts brightness, color and contrast picture settings according to its placement and the lighting conditions in the room. Through an optical sensor on the top of the frame, BeoVision 9 measures ambient room lighting then automatically dims or brightens itself to deliver the optimal viewing experience for those conditions.


BeoVision 9 with Automatic Colour Management will be available in July 2008 in silver frame/silver speaker cover and silver frame/black speaker cover combinations. Additional color options for the frame include red, blue, black and dark grey and will be available late summer 2008.

Bang & Olufsen a/s
Founded in 1925 in Struer, Denmark, Bang & Olufsen a/s is world renowned for its distinctive range of quality consumer electronic products that represent our vision: Courage to constantly question the ordinary in search of surprising, long-lasting experiences. The Bang & Olufsen Group manufactures a unique range of televisions, music systems, loudspeakers, telephones and multimedia products. The company has approximately 2,500 employees and the products are sold in more than 100 countries worldwide. The turnover for the 2006/2007 financial year was DKK 4,376 million ($608 million).

Further information about Bang & Olufsen a/s is available from

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