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Bang & Olufsen BeoVision 7 LCD TV Introduced


B&O’s Premier 40-inch LCD Screen to Arrive in North America

Bang & Olufsen, the Danish provider of high end home theaters and custom multi-room music systems, proudly announces the arrival of the highly anticipated BeoVision 7 — its premier 40 inch LCD widescreen to launch in North America this summer. BeoVision 7 is unique as it offers a complete home theater system with its integrated DVD player, digital surround sound module, center channel speaker and impeccable high definition video display.

BeoVision 7 combines state-of-the-art technology with beautiful design to produce an incredible entertainment system. It provides the perfect balance between sound and picture performance, with its VisionClear package of High Definition picture technologies, acoustic clarity of the voice track and strong sound reproduction. The digital sound module supports surround sound in 7.1 channels and the connection of BeoLab loudspeakers, including the BeoLab 7-2 and BeoLab 7-4 for the center channel.

“We are very excited for the arrival of BeoVision 7 as it is truly an unparalleled LCD television and home entertainment unit that exhibits renowned Bang & Olufsen design and technology,” said Kim Gravesen, President of Bang & Olufsen America. “This product is a great representation of our home theater capabilities and our constant drive to ensure the ultimate user experience. We believe BeoVision 7 will resonate well with customers because of its sleek form, superior performance, and advanced picture qualities.”

A complete entertainment system
BeoVision 7 is based on a global digital platform. With highly advanced signal processing that provides corresponding improvement in the picture quality, as well as supporting full High Definition, BeoVision 7 delivers a superb picture, and even access to its own built-in DVD player for an exceptional cinema experience in the comforts of home.

BeoVision 7 offers users two impressive center channel sound solutions for maximum customization. The vertical BeoLab 7-4 loudspeaker provides incredible precision and acoustic clarity of the voice track of a film or television program. Utilizing the patented Acoustic Lens Technology, BeoLab 7-4 ensures a perfect sound dispersion from the treble at an even 180 degrees throughout the room. Alternatively, the horizontal BeoLab 7-2 stereo loudspeaker makes for the ultimate stereo television experience.

The best possible picture — and the best of everything else
Bang & Olufsen’s skills with the VisionClear package of picture technologies ensure the best possible picture from the LCD monitor in all situations. VisionClear represents a collection of Bang & Olufsen technologies applied to create an optimal picture performance. These technologies include daylight adaptation with an anti-reflective contrast screen for pleasurable viewing even in strong light; more natural movements are created with an adaptive motion compensation algorithm; dynamic noise reduction monitors source signals and dull pictures; and automatic picture control sensors ensure a richer screen experience. When BeoVision 7 is switched on, the TV automatically adjusts the picture quality to match the current light conditions — and continues to do so until the television is switched off.

A sense of magic
BeoVision 7 incorporates all of Bang & Olufsen’s core competences, including the element of humanization through the mechanical movements of the products. When switched on, the electronic curtains glide aside, and when activated, the DVD loader swings out from below the screen in a silent, smooth movement. It embraces the DVD with a prismatic lighting effect, which also illuminates the text on the disc.

Additionally, BeoVision 7 features a motorized floor stand and wall bracket, giving complete freedom to tilt and turn the screen from one’s viewing position with a simple touch on the remote control. BeoVision 7 can be set to turn automatically to the viewing position when switched on, and to return to a resting position when switched off.

Even reading informational text offers a surprising and pleasant user experience. The vertical display text provides instant recognition of the TVs operational status, volume, and the entertainment source, and is placed to the right of the widescreen so as not to break the design lines.

Flexible placement and integration
BeoVision 7 has many placement options, including a table stand, floor stand, or wall bracket. In addition to the natural aluminum finish, BeoVision 7 is available in black, dark grey, red and blue.

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BeoVision 7 can be setup as part of Bang & Olufsen’s BeoLink home integration system, based on the principle of ‘move the experience — not the equipment,’ with everything controlled by Beo4.

BeoVision 7 will arrive in all North American showrooms this summer 2007. Expected MSRP $13,250 USD, including the BeoLab 7-2 or BeoLab 7-4 center channel loudspeaker. Stand options range from $500 to $1000 and include rotating floorstand, tablestand, and/or wall bracket.

Founded in 1925 in Struer, Denmark, Bang & Olufsen a/s is world renowned for a distinctive range of quality consumer electronic products that represents our vision: Courage to constantly question the ordinary in search of surprising, long-lasting experiences. The Bang & Olufsen Group manufactures a unique range of televisions, music systems, loudspeakers, telephones, medical, and multimedia products. With more than 2,400 employees, and products sold in more than 60 countries worldwide. Further information about Bang & Olufsen a/s is available from

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