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AVAD Rocks with Rockustics

America’s Leading Distributor of Custom Home Electronics adds Innovative Manufacturer of Rock-Like Outdoor Speakers to Roster of Best Brands

Van Nuys, Calif.–August 6, 2007–AVAD LLC, America’s leading distributor of custom home electronics, announced today that the company has entered into a distribution agreement with Rockustics Inc., providers of high-fidelity, all-weather outdoor speakers for both home and commercial applications.

Effective immediately, AVAD will distribute Rockustics’ entire product line of natural-looking outdoor speakers. By partnering with AVAD, Rockustics now has access to the AVAD network of over 9,000 dealers, enabling the company to broaden its reach within the custom installation market and insuring their products are exposed and available to dealers promptly and earnestly.

“The Rockustics brand is a fun and exciting new line for AVAD,” said Bob Gartland, president of AVAD. “From customized rock speakers to full-functioning flowerpot speakers, Rockustics offers a wide variety of products that we look forward to offering to our dealers.”

AVAD will serve as a supply chain partner to distribute Rockustics products, creating a go-to market plan that focuses efforts locally to build brand presence among electronic system contractors across the United States. In addition, AVAD will provide dealers with Rockustics product training, complete technical support and fast and easy access to inventory at locations across the country.

AVAD dealers will benefit from the wide variety — over 30 models — of Rockustics’ outdoor speakers at their disposal. In addition to stocked varieties, AVAD will also offer customized Rockustics speakers that match rock samples, including their color and texture. Installers simply provide a sample of the rock they are looking to duplicate and within 2-3 weeks, they are delivered a full-scale speaker that matches the original sample.

“AVAD’s partnership with Rockustics is a wonderful opportunity for our company,” said Tony Mule, president of Rockustics Inc. “We trust that AVAD will distribute our entire line of outdoor speakers in a manner that compliments our ideals, because AVAD’s demonstrated support systems and product support align with Rockustics’ core values.”

In Brief: Release Summary

· AVAD will now distribute Rockustics’ high-fidelity, all-weather outdoor speakers at the company’s 37 U.S. locations.

· By partnering with AVAD, Rockustics now has access to AVAD’s network of over 9,000 dealers, enabling the company to broaden its reach within the custom installation market.

· AVAD dealers will benefit from the wide variety — over 30 models — of Rockustics’ outdoor speakers at their disposal.

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About Rockustics Inc.

Rockustics Inc. features a product line of over 30 models of high-fidelity, all-weather outdoor speakers for both home and commercial applications. Each model is designed to enhance their environment by providing the highest quality sound with unparalleled aesthetics.

Founded in 1987, the first Rockustics speakers had hand-chiseled lava rock cabinets that averaged over 300 pounds each. The Rocky Jr. model was born when the top of the 300-pound version fell off. Molds were made from that top piece, dramatically cutting production costs and weight. Now, all cabinets are made from non-polluting, stone and resin compound using over 90% recycled products making them not only natural looking, but earth-friendly as well.

World-wide residential applications account for 75% of all sales with the remaining units found in theme parks, resorts and hotels and office complexes.

All Rockustics zero defects, lifetime warranted speakers are manufactured in our Colorado, USA facility. They are available throughout the world via a network of national and international distributors and audio/video dealers. Speakers are also available through specialty audio stores, select garden centers, specialty pool and patio dealers, landscape architects and designers, sound engineers, contractors and select home builders.

For more information about Rockustics, visit


AVAD, LLC, a wholly-owned subsidiary of Ingram Micro, Inc., is the most complete home integration solutions provider in the United States. Its in-depth technology offering of the most trusted brands and progressive continuing education programs provide all the support necessary to design and implement complete home electronic systems solutions. AVAD stocks products for home theater, lighting controls, distributed audio/video, central vacuum, and more. AVAD also provides just-in-time delivery from each of its 37 locations nationwide.

AVAD is dedicated to dealer education, training and skill advancement, as evidenced by AVAD University’s over 450 online and classroom continuing education classes held each year.

By partnering with CEDIA for key industry training courses such as Installer Level I and II Certification, Designer Boot Camps and Home Theater Workshops, AVAD is unparalleled in its commitment to the betterment of the industry and the dealer’s bottom line.

AVAD exemplifies this concept with the Dealer to Builder (D2B) program, which links highly-trained and qualified members of its 9,000+ dealer corps with homebuilders across the United States to outfit new homes with in-demand, cutting-edge electronic systems.

Product lines that AVAD distributes and supports include: Product lines that AVAD distributes and supports include: Acme Brackets, APC, Aprilaire, Artison, Atlantic Technology, Belden, Bose, Carlon, ChannelPlus, Chief, Coleman Cable, , H-P Products/Dirt Devil Central Vacuum Systems, D-Link, Draper, Dymo/RhinoPRO, Encore!, Escient, Fujitsu, Gefen, Goo Systems-Visual Reality, Inc., Harman Kardon, InFocus ScreenPlay, iPort, JVC Professional Products Company, Key Digital, Labor Saving Devices, Lutron, Marantz, Middle Atlantic Products, Inc., Midlite, MuxLab, NetStreams, Niles Audio, Niveus Media, OmniMount, OnQ Technologies, OpenHouse, Panamax, Panasonic Phones, Peerless, Philips, Polk Audio, PROconnect, ProFlex, RTI, Rockustics, Samsung, Sharp, SharpVision, Spaun USA, Terk, Toshiba, Universal Remote Control, Velodyne and more.

In July 2005, AVAD was acquired by Ingram Micro, Inc., making its parent company the leading distributor for solution providers and custom integrators serving the fast-growing consumer electronics and home automation markets in the United States.

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For more information about AVAD, visit

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