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AVAD Partners with Terk to Distribute State-of-the-Art Antennas

Supply Chain Value-Added Distributor to Provide Greater Market Penetration and Improved Dealer Services for Antenna Market Leader

FT. LAUDERDALE, FL — July 1, 2004 — AVAD LLC, America’s leading distributor of integrated home technology solutions, announced today a new partnership with Terk Technologies, an award-winning company specializing in signal management products spanning the gamut from AM/FM antennas to HD, Satellite Radio/TV reception to video converters and switches.

“This is an important partnership for AVAD as we continue to deliver superior brands and quality products as part of our offering, stated Joe Piccirilli, AVAD’s managing director. “Not only are Terk’s products reliable, they are also easy to install–two absolute requirements to be an AVAD-endorsed product line.”

“We wanted to do business with more custom installation specialists, and AVAD gives us ready access to highly qualified dealers,” said Pat Comunale, vice president of sales at Terk. “This arrangement will bring us new channels of quality distribution, as well as provide superior dealer support with AVAD’s unique services such as in-house training, design and integration assistance, and faster delivery. Everybody wins.”

AVAD will act as Terk’s supply chain partner, providing local marketing support, training, tech support, and warehouse services for the brand’s dealers. AVAD distribution centers will locally stock Terk products to allow retailers and installers fast and easy inventory access for better customer service, improved turns, and higher profits. AVAD will create a nationally consistent marketing plan that focuses efforts in building brand presence among Electronic System Contractors. This partnership enhances distribution of Terk’s diverse product line, which includes indoor/outdoor HDTV antennas, AM/FM satellite TV and satellite radio home antennas that accommodate all signal ranges and every application need.

About Terk

Terk Technologies is a leader in antenna technology and signal management solutions. Terk offers a broad range of products as a leader in antenna technology for TV, satellite, radio, and mobile entertainment and communications applications, and is dedicated to providing state-of the-art solutions for consumers as well as innovative marketing and merchandising solutions for its retail partners. Terk’s diverse product range includes indoor and outdoor HDTV, analog TV, satellite radio and analog radio antennas, DIRECTV satellite dishes, satellite/cable installation hardware and audio/video accessories. Terk also offers its T2 line of high-performance signal management products for the custom integrator market, and its Leapfrog wireless multi-room audio/video distribution and control systems. Terk is also the exclusive distributor of the XM Commander Universal Satellite Radio receiver for in-car reception of XM Satellite Radio. Synonymous with style and quality, Terk’s innovative and advanced technology engineering has earned the company numerous patents and industry awards.

For more information about Terk Technologies Corp. please visit

About AVAD

AVAD, LLC is the most complete home integration solutions provider in the United States. Its in-depth technology offering of the most trusted names and progressive continuing education programs provide all the support necessary to design and implement complete home solutions. AVAD stocks products for home theater, lighting controls, distributed audio/video, central vacuum, and more for just-in-time delivery from each of its 26 locations nationwide. With complete technical training and certification for industry hallmarks like CEDIA’s Installer Level I Certification, AVAD is unparalleled in its commitment to expanding dealers’ businesses and profits.

AVAD exemplifies this concept with the Dealer to Builder (D2B) program, which links members of its 8000+ dealer corps with homebuilders across the United States to outfit new homes with in-demand, cutting-edge electronic systems.

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Product lines that AVAD distributes and supports include Belden, Bose, Carlon, ChannelPlus, Coleman Cable, H-P Products/Dirt Devil Central Vacuum Systems, D-Link, Draper, Fujitsu, Harman Kardon, Lutron, Middle Atlantic Products, Inc., NetStreams, OnQ Technologies, OpenHouse, Panamax, Panasonic Audio/Video, Panasonic Phones, Peerless, Philips, Polk Audio, PROconnect, ProFlex, Replay TV, RTI, InFocus ScreenPlay, Samsung, Sharp, SharpVision, Spaun USA, Terk, VisionArt, Universal Remote Control, and more.

For more information about AVAD and its services, visit or contact Joe Piccirilli at (954) 484-3221 or

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