AT&T Announces New Approach to Early Termination Fees; Offers More Flexibility for Wireless Customers
AT&T (NYSE:T) today announced a new approach to early termination fees (ETFs) that provides greater flexibility for wireless customers.
Beginning on May 25, the company’s new and renewing wireless customers who enter into one- or two-year service agreements will no longer be required to pay a single, flat early termination fee. Instead, that fee, which is $175, will be progressively lowered by $5 during each month, every month, for the term of the contract. (The single, flat ETF will continue to apply to new and renewing customers who enter into one- or two-year service agreements prior to May 25.)
The company noted that it continues to offer options for those customers who do not want term commitments or ETFs, including:
- Buy a phone at full price and go on a month-to-month service plan.
- Bring your own compatible GSM device. With this option, you can buy a SIM (subscriber identity module), slip it into the back of the phone, and select a month-to-month service plan.
- Choose one of AT&T’s GoPhone prepaid wireless plans.