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Apt-X Audio Codec Selected by Creative

Agreement can create opportunities to deliver high-quality digital audio for consumer electronics platforms and devices

APT, the audio processing technology specialist, today announces a technology agreement with Creative, a worldwide leader in digital entertainment products, which facilitates the deployment of APT’s high-performance apt-X audio codec technology in new products for global consumer electronics markets.

APT’s apt-X audio codec technology provides Creative with outstanding audio quality, ultra low latency, and strong error resilience that enhance the user experience and versatility of digital audio delivered over short-range wireless connectivity. Potential applications of apt-X in Creative products include stereo headsets, wireless speaker products and home entertainment systems.

Famous for its Sound Blaster sound cards for personal computers and gaming, Creative continues to demonstrate an aggressive commitment to setting new standards for digital audio quality through technology innovation. Likewise, through on-going investment into research and development, APT has successfully delivered high-fidelity, real-time audio codec technology — namely Enhanced apt-X, apt-X for wireless , apt-X Live, apt-X Voice — through licensing agreements into broadcast, pro audio, audio-over-IP, and consumer electronics markets.

Commenting on the agreement, Mike Canevaro, VP Licensing Business Development of APT said: “Creative helped launch the multimedia revolution in consumer electronics and has forged relationships with some of the industry’s top technology companies and developers worldwide, fortifying its strength and leadership in product innovation and research and development. APT anticipates an exciting future for apt-X through this new technology agreement with Creative, and together we will deliver solutions that today’s discerning consumer is demanding.”

About APT
Formed in 1989, APT provides industry-leading audio processing technology solutions to the broadcast industry and to consumer electronics manufacturers. The company’s apt-X audio codec has earned a reputation throughout the audio industry as the ultimate high-quality, low-delay audio data compression technique available. APT has two business divisions: Broadcast (hardware) and Licensing (intellectual property). APT hardware is sold to radio broadcasters, telecoms operators and professional recording studios; apt-X compression is licensed for use in high-quality audio devices, including media players, music phones, Bluetooth headsets, and wireless microphones. Headquartered in Belfast, Northern Ireland, APT has sales offices in Japan, Germany and the USA, and distribution partners throughout Europe, North America, and Asia. More http://www.aptx.com

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