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Apple Lowers Price on iTunes Plus Tracks to 99 Cents

iTunes Plus Now Offers Over Two Million Tracks at Just 99 Cents; DRM-Free Tracks with Higher Quality 256 kbps AAC Encoding

Apple today announced that it has expanded its iTunes Plus offering to over two million tracks and lowered the price of all iTunes Plus tracks to just 99 cents. All iTunes Plus tracks feature DRM-free music with high quality 256 kbps AAC encoding for audio quality virtually indistinguishable from the original recordings (www.itunes.com). The iTunes Plus catalog is now the largest DRM-free catalog in the world, and includes artists from Sub Pop, Nettwerk, Beggars Group, IODA, The Orchard and many others, along with EMI’s digital catalog.

“iTunes Plus has been incredibly popular with our customers and now we’re making it available at an even more affordable price,” said Eddy Cue, Apple’s vice president of iTunes. “We’re adding over two million tracks from key independent labels in addition to EMI’s digital catalog and look forward to even more labels and artists making their music available on iTunes Plus.”

EMI began offering their catalog on iTunes Plus earlier this year, and their impressive selection has grown to include singles and albums from the Rolling Stones, Pink Floyd, Norah Jones, Frank Sinatra and the solo catalogs of all four Beatles.

With the expansion of iTunes Plus, customers can now download tracks from a variety of labels without limitations on the type of music player or number of computers that purchased songs can be played on. iTunes Plus songs purchased from the iTunes Store will play on all iPods, iPhone™, Windows or Mac computers, widescreen TVs with Apple TV™, as well as many other digital music players.

The iTunes Store is the world’s most popular online music, TV and movie store and has become the number three music retailer in the US, surpassing both Amazon and Target.* The iTunes Store features the world’s largest catalog with over six million songs, 550 television shows and over 500 movies and has sold over three billion songs, 100 million TV shows and over two million movies.

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With Apple’s legendary ease of use, pioneering features such as integrated podcasting support, iMix playlist sharing, seamless integration with iPod and iPhone and the ability to turn previously purchased songs into completed albums at a reduced price, the iTunes Store is the best way for PC and Mac users to legally discover, purchase and download music and video online.

* Based on data from market research firm the NPD Group’s MusicWatch survey that captures consumer reported past week unit purchases equivalized so that one CD equals 12 tracks, excluding wireless transactions.

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