DENVER — September 14, 2006 — American Power Conversion (Nasdaq: APCC) (APC), a world leader in power availability and protection solutions, today announced the launch of its APC AV Power Champions Program, a partner initiative that provides exclusive partner benefits for participating dealers. Through increased awareness and education, program members will receive the tools and services needed to make APC’s award-winning AV products part of their comprehensive product offerings for customers.
“APC identified a need in the custom AV channel for a structured program that provided dealers with improved access to the legendary reliability we are synonymous with,” said Joe Loberti, general manager of APC’s Consumer Network Solutions group. “APC AV’s Power Champions Program offers dealers essential education tools and product information that allows them to boost sales of our award-winning solutions, thus increasing their revenue opportunity.”
APC AV’s Power Champions Program gives participating dealers distinctive benefits including dedicated support resources; sales, marketing, and education tools; and discounted demo units. In addition, program members will be able to participate in APC’s AV Trade-Up program, which allows dealers to trade in any power product, regardless of its manufacturer or its working condition, for the latest APC AV technology and receive a discount on the new purchase. This is a cost-effective way to upgrade existing AV units and protect a customer’s valuable home theater investment.
Interested dealers can access enrollment information through www.apcav.com or visit APC AV at CEDIA 2006 from September 14-17 in booth 773, where APC will be exhibiting its award-winning AV products. For more information about APC and its innovative audio/video solutions, please call 888-88-APCAV, email apcav@apc.com, or visit APC AV’s Web site at www.apcav.com.
About American Power Conversion
Founded in 1981, American Power Conversion (Nasdaq: APCC) (APC) is a leading provider of global, end-to-end solutions for real-time infrastructure. APC’s comprehensive products and services for home and corporate environments improve the availability, manageability and performance of sensitive electronic, network, communication and industrial equipment of all sizes. APC offers a wide variety of products for network-critical physical infrastructure including InfraStruXure, its revolutionary architecture for on-demand data centers, as well as physical threat management products through the company’s NetBotz division. These products and services help companies increase the availability and reliability of their IT systems. Headquartered in West Kingston, Rhode Island, APC reported sales of $2 billion for the year ended December 31, 2005, and is a Fortune 1000, Nasdaq 100 and S&P 500 Company. All trademarks are the property of their owners.
