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Alpine Electronics Ships New Entry-Level DVD Head Unit

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DVA-9860 Receiver Delivers Superior Multi-Channel Capabilities, Multiple Media Playback Options

TORRANCE, Calif., July 12, 2005 — The popularity of in-car multi-channel sound systems is on the rise, yet this premium choice has not been available as an option from most carmakers. To counter this dilemma, Alpine Electronics of America, Inc., is now shipping an affordable aftermarket solution with the DVA-9860, its new DVD receiver with 5.1 multi-channel sound outputs.

The DVA-9860 in-dash DVD/CD/MP3/WMA/AM-FM head unit offers powerful multi-channel playback capabilities with integrated Dolby Digital and DTS output for breathtaking audio clarity and depth. Sound customization is elevated to the next level with Alpine’s exclusive Bass Engine technology, which allows for time correction for specialized sound placement and tuning of the parametric EQ for refined sound. BBE processing provides natural music realism.

“There aren’t choices for building a multi-channel system in the car at the OEM level, which leaves the consumer only with complicated and expensive options,” said Stephen Witt, vice president, Brand Marketing, Alpine Electronics. “Now, the DVA-9860 offers an affordable opportunity for consumers to create a high-performing multi-channel sound system that can be personalized to any need.”

The DVA-9860 is compatible with virtually every type of media source for outstanding playback and music storage flexibility. It supports DVD-Video, DVD-R/RW, CD-R/RW and V-CD formats, and offers built-in support for MP3 and WMA playback. The latest Alpine features, including second-generation Ready for iPod and Satellite Radio Ready options, provide consumers with a vast library of entertainment choices.

The DVA-9860 can serve as the heart of a simple multi-channel system. This system can be achieved by pairing it with Alpine’s MRA-F350 amplifier, which is a digital processor with a built-in five-channel amplifier. The consumer would then add one mono amplifier, a subwoofer and a center-channel speaker, then use their factory speakers to complete a multi-channel system.

Alpine DVA-9860 DVD, CD, MP3, WMA, AM/FM Receiver Specifications and Pricing
45W MAX x 4 / 16W RMS x 4 amplifier, 3 preouts
CEA-2006 power rating: 16W x 4 RMS [4ohm @14.4V?1%THD+N], S/N 80dBA (Ref:1W into 4ohm)
Available now at authorized Alpine retailers nationwide
Suggested retail index: $550

About Alpine Electronics
Alpine Electronics is the world’s leading automotive consumer electronics system supplier and an ISO certified global corporation. Alpine specializes in engineering solutions for mobile multimedia system integration that includes digital audio and video playback, digital broadcast reception, satellite-linked navigation and device connectivity. With research and development facilities in Asia, Europe and the U.S., Alpine is the global specialist for premium sound systems and in-vehicle navigation for both after-market and OEM factory installations. Alpine Electronics is a consolidated subsidiary of Alps Electric Co., Ltd., one of the world’s premier manufacturers of electronic components for computer, communications and car electronics equipment. Visit www.alpine-usa.com to learn more about Alpine products or to find an authorized retailer.

# # #

Alpine Contacts:
Jennifer Cody / Connie Sung
WONGDOODY Communications
(310) 285-0181
jennifer.cody@wongdoody.com
connie.sung@wongdoody.com

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