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Advanced Media Adds Pro II 80x CompactFlashTM Card to Leading RIDATA Brand Lineup

Ultra-Fast Read/Write Speed Is Perfect for Digital Cameras, PDAs,
MP3s, and Professional Mass-Storage Devices

Diamond Bar, CA — February 22, 2005 — Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, has added an ultra-fast 80x CompactFlash card to its Pro II Series of RIDATA electronic storage products. Using an advanced interface system, the new 80x card is capable of high-performance read speeds of up to 12MB per second and write speeds up to 10MB per second, the fastest CompactFlash speeds on the market.

“As digital equipment continues to develop and become more sophisticated, the demand for faster and faster removable media escalates,” stated Andy Huang, Advanced Media (RITEK USA) Marketing Manager. “Users of handheld devices such as digital cameras, MP3 players, and PDAs, as well as any professional application requiring high-environment tolerance, will be delighted with the speed performance of the RIDATA Pro II 80x CompactFlash memory card.”

The solid-state, unformatted Type I card is available in 256MB, 512MB, 1GB, 2GB, and 4GB capacities. Its very low-power design helps prolong battery life. It features typical flash technology ruggedness, reliability, performance, and convenience. It may be safely used with both 5V and 3.3V devices, as well as with all mass storage compliant card readers, including USB 2.0, USB 1.1, and FireWire units.

The RIDATA Pro II 80x CompactFlash memory card conforms to the CompactFlash Association standard and is compatible with the latest ATA/ATAPI command set standard. It supports 8 or 16-bit host transfers host speed using IORDY.

Advanced Media’s Pro II Series combines electronic storage capabilities for ultra-fast read/write and heavy-use reliability and durability. It is made from the most advanced, high-density memory and controller components. RIDATA products in this category are designed to deliver incredibly fast speeds of at least 80x while transferring even the largest digital files.

MSRP for the Pro II 80x CompactFlash card ranges will be popular street pricing, depending on capacity size. The RIDATA brand includes standard, Pro Series, and Pro II Series CompactFlash cards. All are available for immediate shipping.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world’s largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: CD-R/RW, DVD-R/RW, DVD+R/RW, and DVD-RAM optical discs; flash memory cards, adapters, and reader/writers; USB EZ drives; and assorted media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications prove RITEK’s commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861-2269 or e-mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.

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Contact:
Carol Warren
Antarra Communications
(714) 891-3660
cwarren@antarra.com

(C)2005 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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