NEWBURYPORT, MA — August 7, 2007 — Adder, a leading developer of KVM switches, extenders and IP solutions, today announced it has entered into a strategic North American distribution agreement with JB&A Distribution. The agreement establishes sale of all of Adder’s products through JB&A’s extensive network of thousands of value-added resellers.
The partnership between Adder and JB&A enhances Adder’s ability to meet the increasing need for remote computer management. Adder will also leverage JB&A’s experience in the digital media industry to create additional demand for the company’s KVM extenders that deliver unmatched video and audio clarity for digital signage and media streaming applications. Adder’s KVM solutions enable the reliable control of local, remote and global IT systems. The company’s products reduce the complexity, vulnerability and cost of IT environments by providing robust access to and direct control of local computing systems.
“Since one of our specialties is digital signage, Adder’s line of KVM solutions is a perfect fit with our existing channels,” said Jeff Burgess, CEO of JB&A Distribution. “KVM is a valuable technology for today’s increasingly popular digital media applications. These solutions enable the distribution, management and control of display devices while delivering top notch video and audio quality.”
“We are very pleased to have our products in distribution with JB&A,” said Adrian Dickens, founder and managing director of Adder. “We are looking to have the same success in the U.S. market that we have had in the UK and Europe for over twenty years. We are confident this opportunity will open many doors for us as we continue to grow Adder and strengthen our brand recognition.”
About Adder Corporation
Adder is a leading developer of KVM technology and extenders. Adder’s advanced range of KVM switch, extender and IP solutions enable the control of local, remote and global IT systems. The company distributes its products in more than 60 countries through a network of distributors, resellers and OEMs, with its headquarters and primary manufacturing facility in Cambridge, UK. Adder also has regional offices in the United States, the Netherlands, and Singapore. Visit http://www.adder.com.
About JB&A Distribution
JB&A Distribution Inc. is a value-added distributor that focuses on products for the digital media industry. JB&A specializes in streaming, digital signage, post-production, broadcast, pro A/V, home theater, and related video markets. For its manufacturers, the company distributes product, builds and manages sales channels, and drives sales demand through thousands of professional value-added resellers. JB&A has expertise that allows it to support and integrate the products it represents. The company’s success is based on its unique ability to market products proactively and offer clients excellent customer service. JB&A provides solutions for its clients and a level of customer service that stands alone in the industry. More information is available at http://www.jbanda.com.
CONTACTS:
Justine Schneider
MRB Public Relations, Inc.
1-732-758-1100 x106
jschneider@mrb-pr.com
Heather Santos
Adder Corporation
1-978-499-2105
heather.santos@adder.com
