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Earth Day Podcast: Sustainability in Audio with NAD & MQA

Does music consumption affect our ecosystem? Join us for a roundtable discussion to learn how both NAD Electronics and MQA Ltd. are embracing the challenge to combat environmental issues.

When was the last time you thought about your environmental impact while binge watching Netflix or streaming your favorite music for hours. All consume energy, and contribute to our global carbon footprint.

For this special Earth Day episode of the podcast we sit down with both NAD Electronics and MQA Ltd. to discuss how each company is embracing the challenge to lessen its (and our) environmental impact.

MQA is the technology behind the award-winning TIDAL (Masters) streaming service. The company claims it reduces the carbon footprint of streaming high-resolution audio files by as much as 80% and makes resolution 15 times better. Using carbon calculator tools, annual savings from just one person streaming 24/192 files on TIDAL (Masters) vs Apple or Amazon for 6 hrs/day equates to:

= 5 return flights London/Berlin or;
= 9 return car journeys London/Manchester or;
= Planting 19 trees.

Environmental Impact of Music Streaming MQA vs 24-bit/192Hz Hi-res Audio from Apple or Amazon

Our panel includes:

  • Greg Stidsen, NAD CTO
  • Cas Oostvogel, NAD Product Manager
  • Andy Dowell, MQA VP of Licensing

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Andy Dowell, Director of Licensing, MQA Ltd – Andy is MQA’s Director of Licensing, responsible for the commercial roll-out of the company’s technologies and services. In his role, he oversees a wide-range of responsibilities including business development, legal contracts, and the processes and systems to run commercial operations.  During his tenure, MQA has been adopted by streaming and download DSPs, hundreds of the world’s leading consumer electronics brands, and is now recognised as the most advanced technology for delivering sound with unmatched levels of fidelity. Prior to MQA, Andy spent 15 Years at Dolby Laboratories, managing business in Europe across CE, Mobile, Cinema, Automotive, Broadcast, Music and Gaming.

Greg Stidsen, Chief Technology Officer, Lenbrook International – Greg Stidsen is a 40 year veteran of the Audio Industry, spending 20 of those years leading product development for Lenbrook’s NAD Electronics brand.  At NAD he directed the teams that developed many audio innovations, including Modular Design Construction, DirectDigital and HybridDigital amplification, and BluOS music streaming software.  Instrumental in the development of NAD’s Masters Series and Lenbrook’s multi-room streaming audio brand, Bluesound.  Greg is a frequent speaker, panelist, and ambassador for all the Lenbrook brands.

Cas Oostvogel, NAD Product Manager, Lenbrook International – For Cas Oostvogel NAD has been a central theme throughout his working life which started with the purchase of an NAD 3020A at a tender age in the early ’80 to later join the Dutch NAD distributor and soon after moved from his native country the Netherlands to NAD Electronics HQ in London as Product Manager. 

Cas moved back to run the distribution company for NAD and later co-founded a retail chain where again NAD played a major role. Since 2018 he rejoined and is delighted to be back in the Lenbrook-NAD fold, again as the brand’s Product Manager to anticipate trends, specifying and supporting new product developments.

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Watch the podcast interview on YouTube.

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