Connect with us

Hi, what are you looking for?

News

Disney’s ‘Black Widow’ Strategy May Have Backfired

Are audiences still too afraid to return to theaters, or did something else cause ‘Black Widow’ to stumble horribly in week two of its theatrical run?

Black Widow Movie Poster Released July 9, 2021

I’m one of those people who likes to read movie industry data; specifically box office figures from around the globe because I enjoy looking for emerging trends in cinema. Box Office Mojo is one of my favorite websites and I’ve been reading it on a weekly basis for over a decade for its comprehensive data in regard to every film that has been released for the past few decades. I rather enjoyed Disney’s Black Widow; the first chapter in the next wave of Marvel MCU films post-Endgame, but the box office numbers should be setting off alarm bells at Disney.

When you push past the impressive opening weekend numbers with the film earning more than $200+ million worldwide including Disney+ viewings (almost $60 million), you realize that the film may not have a long life in theaters.

In all fairness to Disney and Marvel, Black Widow was pushed off multiple times due to the COVID-19 pandemic and it would have earned a lot had there not been a global shutdown. But movie theaters have been open for awhile across the United States (Ontario just reopened last weekend after 16 months) and the first Marvel MCU film in years should have delivered more than an $80 million opening weekend with so much interest.

Disney+ gained 100 million subscribers during the pandemic and all 3 of its new Marvel MCU original series including WandaVision have been huge hits.

With so many people engaged by the new Disney/Marvel content on Disney+, Black Widow‘s second week numbers are a genuine cause for concern.

Disney’s Black Widow suffered a dramatic decline at the box office this weekend, falling 67 percent compared to its opening weekend and crushing hopes at the studio for a monster July hit in the post-pandemic movie market. Getting rolled by the Space Jam sequel was not a good look for Disney this past weekend.

Another issue for Disney is that the poor box office numbers can’t be blamed solely on the decision to make the movie available simultaneously for $30 on Disney+; a decision that still has movie theater chains furious with the studio.

The National Association of Theatre Owners responded angrily to the disappointing results, claiming that the decision to release the film on Disney+ and in the theaters simultaneously had severely undermined a “well-made, well-received, highly anticipated movie” with its rollout.

AMC and Regal have a legitimate reason to be angry with Disney having begged and borrowed during the pandemic to stay afloat.

Black Widow has made $232 million globally after 11 days which is a huge disappointment for both Marvel and Disney. With more than 20 new Marvel MCU projects in the works for television and movie theaters, Disney better hope that the audience is simply not ready to return to the theaters right now as opposed to some form of long-term MCU fatigue.

Phase 4 of the MCU doesn’t seem as compelling without the Avengers, Thanos, Black Panther, and Tony Stark — although we’ll take a few more Thor and Guardians of the Galaxy movies as long as the stories are creative.

Advertisement. Scroll to continue reading.

One thing is certain — the rest of the Hollywood studios are watching this development with both great interest and fear.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

New Products

Sennheiser ACCENTUM Plus Wireless Headphones in Black and White

New Products

At $229, the Sennheiser ACCENTUM Plus wireless headphones add touch controls, Hybrid Adaptive Noise Cancellation, a travel case and more.

Lenco L-3810 Direct Drive Turntable Lifestyle Lenco L-3810 Direct Drive Turntable Lifestyle

New Products

The Lenco L-38010 is a feature packed turntable for vinyl enthusiasts and budding DJs for only $499.

2024 KEF Subwoofers Group 2024 KEF Subwoofers Group

New Products

For 2024, KEF expands its subwoofer lineup with five new models ranging in price from $599 to $1,999.

M&K Sound IW500 THX Dominus In-Wall Loudspeaker M&K Sound IW500 THX Dominus In-Wall Loudspeaker

In-Wall Speakers

A $4,999/each, the IW500 is M&K Sound's first THX Certified Dominus in-wall loudspeaker for very large home theaters.

Fleetwood Sound Excelsior Wireless Speaker Fleetwood Sound Excelsior Wireless Speaker

New Products

The Fleetwood Sound Excelsior may be the world's finest built and most expensive table-top all-in-one wireless speaker from $19,600 USD.

Ortofon 2MR Phono Cartridges Installed Ortofon 2MR Phono Cartridges Installed

New Products

Ortofon's new 2MR series make it easier to install their award-winning MM cartridges on tonearms that do not offer adjustable VTA. Rega and Pro-Ject...

You May Also Like

Articles

Events of the 20th century shaped my DNA and influenced what I've watched and listened to for almost 50 years. Can music set one...

News

Disney+ subscribers will be able to watch 3D movies on Apple Vision Pro upon its release, but Netflix is taking a wait and see...

News

As predicted, Disney is already taking steps to integrate Disney+ and Hulu into one streaming platform.

News

2023 has been a year of disruptions and price increases for the major streaming platforms. What exactly is going on at Netflix, Disney, and...

News

Disney to stop selling DVD and Blu-ray releases in Australia and New Zealand, and we suspect more studios are going to follow them. Stock...

News

With the double whammy of streaming and COVID, movies theaters have been through the wringer the past few years. Can the return of MoviePass...

News

Roku's original 4K streaming player soon won't be able to stream Disney+ videos, following Roku's decision to end OS updates for the aging hardware.

Articles

There are 0000s of great movie scenes, but these are some of the most important that shaped us.

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers