Raise your hand if you use Discogs. Us too. Like almost all of us here at the magazine. Based on the available data, the website had almost 50 million visits in April and the average visit was almost 10 minutes in length. 10 minutes every single visit is a metric that few websites can claim but Discogs is not just any ordinary website.
I’m a relatively new user of the site and it’s hard to not be impressed by the sheer volume of relevant information when researching albums or trying to find a rare one that you’ve never been able to discover white crate digging. Finding obscure blues and jazz titles that you’ve only read about becomes far less difficult and the community (with a only a few exceptions) is very eager to help.
The COVID-19 pandemic had a huge impact on their traffic and how music listeners bought and sold records with most of the planet in some form of lockdown and record stores shuttered in dozens of countries.
Growth in global physical sales through the Discogs Marketplace was up 35.75% to 8,845,534 orders over the prior year. In total, 16,290,197 pieces of physical music were sold around the world, bringing an overall 40.12% increase year-over-year.
Discogs data confirms that the most popular physical music format sold in 2020 was vinyl. In fact, vinyl sales have once again crossed a landmark threshold: a stunning 11,961,998 records sold through the Discogs, up 40.75% from 2019. CDs have also increased 37.18% year-over-year with 3,441,769 compact discs purchased. Interest in cassettes hasn’t died down, with a total of 282,798 sold through the Marketplace, a 33.33% increase over 2019.
Throughout the year, Discogs users were very busy cataloging and estimating the value of their music collections. An astonishing 140,189,018 items were added to Collections in 2020, up 41.02% from 2019. We’re also excited about the 1,229,384 new users that logged in to Discogs for the first time, a 20.32% increase compared to 2019.
If you’re not convinced after reading those statistics that Discogs are driving the market and that physical media still has a lot of life left in it — nothing will convince you.
We came to the consensus as a group during our recent podcast on the vinyl revolution that Discogs was an invaluable part of our record listening and a platform that had more influence on buying decisions than any other.
Another interesting metric that Discogs tracks each month are the best-selling records on the platform; the trend data has to be invaluable for record labels and it demonstrates that vinyl listeners are not all that predictable as a group. The most recent data demonstrates that Discogs users are all over the map; DMX, Lana Del Rey, Pharaoh Sanders & the London Symphony Orchestra, Daft Punk, Miles Davis, Joy Division, Pearl Jam, Aphex Twin, and the Buena Vista Social Club were huge sellers in April.
If you don’t use Discogs for vinyl, it’s also a great resource or CDs and cassette tapes. The power of community helping you learn and grow your collection.
For more information: Discogs Vinyl Community