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Amazon Music Adds Sony 360 Reality Audio But There’s a Catch

Amazon Music Unlimited adds support for Sony 360 Reality Audio at no extra charge but there’s a catch for some users.

Sony 360 Reality Audio Logo

The battle for the future of spatial audio is on. Apple Music has embraced Dolby Atmos, and it seems like everyone else is hedging their bets supporting both Dolby Atmos and Sony 360 Reality Audio. While both technologies offer an immersive 360-degree musical experience, Dolby and Sony are at war and billions of dollars are at stake in the licensing of each technology. Is this another VHS vs. Betamax fight? Or a DVD-Audio vs. SACD format war? Either way, Sony doesn’t have a good track record of coming out on top. Will it be any different this time?

First it helps to understand what spatial audio is. Most people are familiar with surround sound for movies; both in cinemas and in home theaters. What spatial audio does is unleash that experience for music in a spherical space. It can add a feeling of presence that a regular stereo recording just cannot match. Sony explains it as evoking the feelings of being in a music studio or live concert venue. Vocals, chorus and instruments can reveal themselves from any direction.

Sony 360 Reality Audio Comparison

Sony makes it possible to experience 360 Reality Audio (360RA for short) with any headphones as long as the music is encoded in 360RA. And yes, it amazingly does work on any headphone. We found this out first-hand earlier this year during our exclusive tour of Sony 360 Reality Audio at Sony Pictures Studios.

As of today, customers of Amazon Music Unlimited can now experience Sony 360 Reality Audio. However, Sony’s advanced sound field optimization using the Sony Headphones Connect app is not available with Amazon Music Unlimited for now. 

What’s also very vague at this time is what source devices currently support the Sony 360 Reality Audio codec referred to as MPEG-H 3D Audio. Today’s news seems to suggest Android smartphone users must have Android 12 (operating system version), although we’re not sure which phones are supported. Meanwhile, iPhone users since iPhone 7 with iOS14 (or later) can playback spatial audio, including Dolby Atmos. Although we’re not sure about Sony 360RA. We’ll update this article as we learn more.

Availability

Beginning today, Amazon Music Unlimited will support 360 Reality Audio content playback on any headphones.

With the purchase of eligible Sony headphones, as well as a range of other Sony Electronics products, customers will receive a 4-month free trial of a monthly Amazon Music Unlimited Individual Plan.

Sign-up for Amazon Music Unlimited at:

https://www.amazon.com/music/unlimited (United States)

https://www.amazon.ca/music/unlimited (Canada)

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2 Comments

2 Comments

  1. Lee Clemson

    January 15, 2022 at 5:07 pm

    Context matters: Sony is a massive record label, AV tech and gaming company that is in a position to integrate their 360 audio format within their ecosystem and move outward from there. also, 360 reality audio can be rendered on Dolby Atmos systems presently.

    VHS vs Betamax is a weak analogy. A closer match would be Blu-ray vs HD-DVD.

  2. Magnus

    December 9, 2023 at 9:21 pm

    It would be nice if an app could convert the 360 Audio output to play in Dolby Atmos. We shouldn’t constantly have to buy new receivers just to play some new competing format that the AVR is just going to play over the same speaker layout anyway.

    I’d love to hear floor speakers used with 360 audio. The problem is NOTHING supports that, not even a $30k Trinnov Altitude32.

    I keep imagining a movie with a mouse scurrying across the floor, but that would require more than just front lower speakers and once you get into multiple row theaters or home theaters, you have the blocked listener by seat/body problem too.

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