OLED TVs typically come up on top in picture quality ratings not just from us here at eCoustics, but from most of the tech review sites. There’s something about those self-emissive pixels and perfect blacks that make watching anything on an OLED TV a pleasurable experience. But OLED TVs are expensive, right? Normally I’d say yes. But Amazon just dropped the price of LG’s 65-inch B4 OLED TV to a ridiculously low $999.99. Here’s the link (note: eCoustics may earn a commission on any sales made using our links):
> Check Out the 65-inch LG B4 4K OLED TV at Amazon
This TV’s original MSRP (manufacturer’s suggested retail price) was $2,199, but it never really sold for that. As a 2024 model, it was selling for right around $1400-$1500 for most of last year and recent discounts have brought it as low as $1200. But at $999 with free shipping, this TV is a steal. Amazon is apparently making room for the incoming 2025 OLED models, giving TV bargain hunters a reason to get excited. We lived with the B4 for a few months as our primary TV and found a lot to like about it. More details in my LG B4 4K OLED TV Review.
It’s a 4K TV with LG’s third generation W-OLED panel and LG’s Alpha 8 processor to handle upconversion, color processing and HDR tone mapping. Its color accuracy is excellent out of the box, though its peak brightness (10% window) is well under 700 nits, so it is not ideally suited for bright rooms. But if you can turn down the lights a bit (or draw the curtains) you’re in for a treat.
At this price, the 65-inch B4 is just a few dollars more than the 55-inch version. But 65 inches is so much more satisfying.

The set’s native 120 Hz refresh rate, quick panel response, variable refresh rate and other gaming features make it an excellent choice for big screen gaming. And it’s native WebOS operating system offers easy access to all of the popular streaming services (and most of the less popular ones). It includes not two but four HDMI 2.1 ports with full HDCP 2.2 content protection compatibility. Of course, the LG B4 also includes full HDMI eARC (enhanced Audio Return Channel) support for simple connection to a soundbar or A/V receiver (and we recommend you do that, because the sound of the built-in speakers is not particularly awesome).
Just to recap my Pros and Cons…
Pros:
- Outstanding Value
- Perfect OLED Blacks
- Excellent contrast
- Good for big-screen gaming
Cons:
- Somewhat limited color gamut lead to limitations in SDR and HDR color reproduction
- Low peak brightness and reflective screen makes it a poor choice for bright room viewing
- Magic remote is annoying to some (including me)
If you’re looking for a high performing budget-priced TV, and you can dim the lights for movie nights, we recommend grabbing one of these before they run out of stock.
> Check Out the 65-inch LG B4 4K OLED TV at Amazon
