Connect with us

Hi, what are you looking for?


Sony Expands Global Reader Business

Digital Reading Business Eyes New eReader and eBook Opportunities in Asia and Europe

Sony today announced it is preparing to make its Reader digital book available in several new markets. Plans include availability in new Asia/Pacific markets this year, including Japan, China and Australia, as well as further European expansion to encompass countries such as Italy and Spain. In each country Sony intends to leverage its relationships with local retailers, publishers and distributors to introduce the Reader along with a host of local content to help ensure the best possible reading experience.

Sony anticipates strong global demand for eReaders and eBooks in 2010, specifically within Asian markets. According to analyst firm Nomura Holdings Inc., Asia represents one of the fastest growing eBook and eReader markets, with Japanese eBook sales topping $500 million in 2009. Additionally, analyst firm DisplaySearch is predicting that China will become the world's largest eReader market by 2015.

"Sony continues to be a pioneer in this market, and in the years since we unveiled the first eReader, we've hit a global tipping point in digital reading with demand for and sales of the Reader dramatically increasing in 2009," said Steve Haber, president of Sony Electronics' Digital Reading Business Division. "Sony's strategy has always been to make the Reader a global product and we'll take a thoughtful approach to country expansion that will consider not just the hardware experience within these new countries but the content experience as well."

The Reader's seamless integration with Sony's Reader Store recently enabled Sony to reach the 10 million eBook download milestone, and it will be working towards having relevant, local-language content available either through its own or local affiliated book stores, upon entering new countries. Since launching the Reader in the United States in 2006, Sony has expanded its global footprint into North America and Europe. Today, the Reader is available in eight countries across the world, including the United States, Canada, United Kingdom, France, Germany, Netherlands, Austria and Switzerland. Sony's Reader Store is currently available for users in the United States and Canada.

Sony will announce general availability, local pricing and pre-order dates for the Reader in Japan, China, Australia, Spain and Italy at a later date.

Click to comment

You must be logged in to post a comment Login

Leave a Reply


You May Also Like


2020 Sony 4K LED TVs are designed for cost-conscious shoppers who want the best value for maximum screen size up to 85-inches.

New Products

Budget-priced over-ear wireless headphones feature Artificial Intelligence Noise Canceling with dual microphones and 35 hour battery life for $199.


I discovered not everybody agreed that high resolution audio sounded any better than a CD.


The Sony SRS-WS1 Immersive Wearable Speaker is an odd looking listening device that rests on your shoulders. It delivers wireless sound and vibrations to...


ecoustics is the unbiased resource for the latest technology news, coolest gadgets, and best consumer electronics. Plus get product reviews, roundups and deals from all over the web on everything electronic. Read more

Copyright © 1999-2020 ecoustics | Disclaimer: ecoustics may earn a commission when you buy through links on our site.