NAVTEQ introduced Natural Guidance, which communicates the way humans provide directions to each other–through the use of descriptive reference cues.
NAVTEQ Natural Guidance leapfrogs today's linear navigation instructions–e.g. 'turn right in 50 meters on Kurfuerstendamm–by guiding the way humans instruct each other, through descriptions of orientation points such as distinctive points of interest and landmarks–e.g. 'turn right after the yellow shop” or 'turn right at the traffic signal.' Research shows consumers desire more intuitive and practical directions because it is easier to follow and allows the user to keep their eyes on the road. NAVTEQ Natural Guidance enables applications to use recognizable and easily understandable points of reference close to the decision point to highlight the next maneuver.
NAVTEQ translates user experiences into data and data models that allow applications to generate humanized guidance. The NAVTEQ Natural Guidance employs a variety of importance criteria to help optimize when and how the guidance is presented to consumers. Reference cues can look very different–or be partially or fully obscured–depending on such factors as: which direction the user is approaching, the size of the reference object (a cathedral vs. a corner pub), or whether it is winter or summer (when trees might block the visibility).
NAVTEQ Natural Guidance is currently available for Berlin, Chicago, National Capital Region of Delhi, London, Los Angeles, New York, Munich and Paris with aggressive expansion plans to add more cities throughout Europe, North America and Asia Pacific by the end of 2011.
“Natural Guidance provides the kind of directions we crave as humans. It challenges the man-machine status quo of how navigation systems have worked for years by finally enabling the kind of guidance that sounds like it's coming from a friend who is riding along with you. This is a revolutionary first step toward more natural and ultimately more personalized experiences.”
— Tiffany Treacy, NAVTEQ Senior VP of Product Management