DIRECTV to Deliver Exclusive First Look at New Primetime Television Shows from Broadcast and Premium Networks
EL SEGUNDO, Calif, July 25, 2005 — Every fall, with great anticipation, TV fans around the country look forward to the beginning of the new season of television programs from the broadcast and premium networks. This summer, in a first for a pay television service, DIRECTV will provide its more than 14.5 million customers with the opportunity to have a sneak preview of the new primetime fall programming from ABC, CBS, FOX, HBO, NBC, Showtime, UPN and The WB, weeks before the season begins.
For this unique and first-of-its-kind promotional opportunity, beginning in early August and through September (see schedule below), DIRECTV will air on channel 101 a 30-minute preview highlighting new programming from each broadcast network, as well as previews of the new fall programming from HBO and Showtime. DIRECTV will air the sneak previews to all residential customers free of charge. The sneak previews will also be pushed through to the more than 2 million DIRECTV TiVo subscribers as part of an on-demand DIRECTV Showcase — the programming will be stored on customers’ hard drives and they can view the content at their leisure during the week. Each network’s sneak preview will air exclusively for one week.
“With these sneak previews, we are giving DIRECTV customers an unprecedented opportunity to check out the new season of television programs,” said David Hill, president, DIRECTV Entertainment. “Collectively, the participating networks will showcase several new programs and our customers can get an inside look at these new shows. What television fan wouldn’t want to take advantage of such an opportunity? Our goal is to continuously deliver compelling and unique content, and we believe these sneak previews will be met with a resounding cheer from our subscribers.”
Primetime Fall Programming Sneak Preview Broadcast Schedule
|FOX||August 1-August 7|
|Showtime||August 8-August 14|
|WB||August 15-August 21|
|NBC||August 22-August 28|
|ABC||August 29-September 4|
|HBO||September 5-September 11|
|CBS||September 12-September 18|
|UPN||September 19-September 25|
DIRECTV, Inc. is the nation’s leading digital multichannel television service provider with more than 14.5 million customers. DIRECTV and the Cyclone Design logo are registered trademarks of DIRECTV, Inc. DIRECTV (NYSE:DTV) is a world-leading provider of digital multichannel television entertainment services. DIRECTV is approximately 34 percent owned by News Corporation.