Research and Markets has announced the addition of World Digital Rights Management Markets to their offering.
This Frost & Sullivan research service, titled World Digital Rights Management Market, provides an overview of the Enterprise and Entertainment Digital Rights Management market and the factors that will affect its growth in future. Evaluation of the market includes forecasting for revenues and demand for DRM solutions in the coming years. Also, factors driving and restraining the growth of the market along with key challenges being faced by the industry are identified. In this research, Frost & Sullivan’s expert analysts thoroughly examine the following markets: enterprise DRM and entertainment DRM.
DRM is Considered Draconian by Nature
One off the biggest challenges being faced by DRM (digital rights management) vendors is to help companies understand that DRM does not have to be draconian and that the organization can meet its revenue generation goals using this technology. As companies continue to lose sensitive information through email or in the form of documents that get passed on from one person to another, they need to put in place a system that can not only track but also control the usage of information. Theft of sensitive data can cost a company not only financial loss but also put its reputation at stake and eventually reduce the revenue generation capacity.
Various players exist in the market offering DRM solutions for both enterprise users as well as media and entertainment industry. This includes giants like Microsoft, Adobe, Real Networks and relatively smaller players like Sealed Media, Authentica, Liquid Machines to name a few. There has been increased media attention on DRM for entertainment industry, in comparison to DRM for enterprise sector. DRM vendors need to create awareness and educate end-users about the various solutions that are available to protect information across different verticals in the industry.
Effects of the Internet on DRM
The advent of the Internet has enabled the flow of information, giving rise to loss of data, not only due to human error, but the ease of accessibility to the repository of information available out there. Enterprises continue to create and produce information that is stored in digital formats, creating a need for systems like DRM.
In spite of the stigma attached to DRM (mainly by the spectrum of users that prefer the free flow of information), its role to secure information against theft or losses cannot be ignored. The world DRM market has been struggling for over a decade to establish itself as a legitimate market and its time has finally come. The need to protect corporate information or copyrighted works has become a pressing concern with a real monetary value attached to it. Corporations are beginning to understand the impact of information loss and the havoc it can do to revenue streams. The entertainment industry is in an ongoing battle against pirates and has begun to embrace DRM and started evangelizing its value to the consumer market. This has helped paved the way to greater acceptance of this technology in the consumer market.
As the DRM industry is beginning to gain momentum, vendors with solutions for the enterprise or entertainment market are poised to gain significantly.
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