Connect with us

Hi, what are you looking for?

New Products

Nearly One in Five Recent Wireless Purchasers Have No Landline Phone

CEA Research Finds Consumers Satisfied with Wireless Purchasing Experience and Prefer Wireless Carrier Stores for Research, Purchases

ARLINGTON, Va. – New research released today by the Consumer Electronics Association (CEA) shows a shift away from landlines to wireless phones for many consumers, particularly younger age groups, those who rent their homes and singles. A full 17 percent of consumers who purchased wireless phones in the last 90 days reported using their wireless phones exclusively.

The Wireless Purchasing Study: Measuring Satisfaction and Loyalty also found the majority of consumers are satisfied with their wireless phone buying experience, which may be helping to increase the number of wireless-only households. The study found high satisfaction levels for in-person as well as online purchases of wireless phones. Respondents gave customer service representatives high marks for product and service knowledge, courtesy and availability.

“The results of this research study disprove the assumption that consumers are dissatisfied with their wireless purchasing experience,” says Steve Koenig, CEA’s senior manager of industry analysis. “In fact, a majority of wireless customers are loyal to the store from which they purchased their phone.

Study results showed that two-thirds of consumers prefer to shop for wireless phones in-person, although a fair minority–27 percent–look to the Internet as their primary shopping method. Although a majority of consumers spend less than one hour researching wireless phone options, study results show that those who do spend more time are more satisfied with their purchases. Although smaller in number, buyers who visit independent retail shops are particularly enthusiastic about conducting research. As a result, they report higher levels of satisfaction compared to those who buy from carrier stores.

Wireless handsets account for 11 percent of the $123 billion in total CE industry shipment revenues expected this year,” says Koenig. “With billions of dollars at stake, it is critical for the industry to understand how consumers approach wireless phone purchases. As it becomes increasingly difficult to compete on price in the wireless industry, it is clear that service before and after the sale will be the basis for building customer loyalty in the future.”

CEA’s Wireless Purchasing Study: Measuring Satisfaction and Loyalty was administered via Internet web form to an online national sample of 1,184 U.S. adults between October 3 and 10, 2005. It was designed and formulated by CEA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry. The complete study is available free to CEA member companies. Non-members may purchase the study for $499 at http://www.ce.org/CEAStore.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,000 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA’s members account for more than $122 billion in annual sales. CEA’s resources are available online at http://www.CE.org, the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES – Defining Tomorrow’s Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

beyerdynamic DT 990 PRO X Studio Headphones Lifestyle Woman Profile

New Products

Beyerdynamic DT 990 PRO X adds detachable cable, 48-ohm impedance, STELLAR.45 drivers, and improved comfort—all for just $199.

Clearaudio Compass Turntables in Black and Silver with lid up front Clearaudio Compass Turntables in Black and Silver with lid up front

New Products

Discover the Clearaudio Compass, a German-engineered entry-level turntable built for audiophiles. Precision, style, and performance—ready to shake up Rega, Pro-Ject, and VPI.

Sennheiser BTD-700 with Momentum4 Headphones Sennheiser BTD-700 with Momentum4 Headphones

Dongle DACs

Sennheiser BTD 700 Bluetooth dongle boosts wireless audio with aptX Lossless, low latency, and Auracast—plug & play high-def sound for any device.

Pro-Ject Travel Set in Black and Silver Pro-Ject Travel Set in Black and Silver

Bookshelf Speakers

Take real hi-fi on the road—no, not some tinny Bluetooth box. The Pro-Ject Travel Set is proper stereo, not sound for peasants. Fits in...

EarFun Tune Pro Wireless Headphones Black EarFun Tune Pro Wireless Headphones Black

New Products

EarFun Tune Pro Hybrid ANC Wireless Headphones offer 120-hour battery, and AI calls for peanuts—just don’t expect a fancy case or Hi-Res Bluetooth. Big...

Marshall Killburn III portable Bluetooth Speaker in Black and Cream Marshall Killburn III portable Bluetooth Speaker in Black and Cream

New Products

Marshall Kilburn III: The portable speaker that thinks it’s a mini amp — rocking 50+ hours of playtime, 360° sound with zero blind spots,...

Gift Ideas?

Father's Day Gift Guide 2024 Best Tech and HiFi Gifts

Gift Guides

Upgrade Dad's digital lifestyle with gifts he'll enjoy all year and beyond this Father's Day. New Hi-Fi, Headphones, Home Theater and more!

You May Also Like

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers