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TRIBUTARIES Launches new corporate identity and celebrates its 15th Anniversary.

Orlando, FL–September 1, 2006–TRIBUTARIES Cable, whose “value-high-end” audio and video cabling and accessories are known and respected around the world, has today unveiled its brand new corporate identity and web site:

This fresh new ‘look and feel’ is the company’s first complete, top down, marketing makeover since the company was founded in 1991 and represents a completely new direction, style and focus for the growing company.

Unusual in the AV industry, TRIBUTARIES have added a light-hearted and colorful style to their new marketing direction, using the ‘hands-on’ company founder and President, Joe Perfito, to personalize the company. Recognizing that the cable and accessory business is essentially as much about service as the products themselves, the company decided to focus on what sets it above other companies in the industry–great, honest products and 100% support, 100% testing and 100% guarantee, yet in a friendly and warm style.

Joe Perfito, the company President and founder said “We are delighted with our new look, which helps us celebrate our 15th Anniversary year. Although we take our customer’s needs seriously, we wanted a style that mirrored who we are, not only a company who makes great wire and cable products, but a company with a sense of humor and a great passion for what we do, every day. We believe we’ve achieved that.”

The company’s new website is easy to navigate and designed to expand with TRIBUTARIES growth. As well as featuring product information, a dealer locator and company history, which is necessary and desirable for a public site, the new site also serves as a portal to the company dealer and installer extranet, an ftp site and paves the way for future B-to-B on-line ordering system.

An extensive AV trade advertising campaign and new collateral materials to reinforce the new corporate look will be rolled out in September and will continue to the end of the year.

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Established in 1991 in Orlando, Florida, TRIBUTARIES Cable is an acknowledged leader in the design, production and distribution of high-quality audio and video interconnect cables, speaker wires and electronics. The company prides itself on its customer service, and has won the CE Industry magazine “Inside Track” Supplier Loyalty Awards a total of nine times in the past ten years.

TRIBUTARIES Cable is a wholly owned subsidiary of Gordon J. Gow Technologies, Inc.

For more information, please visit

Please direct media inquires to:
John Nicoll or Erika Pearson
Nicoll Public Relations, Inc.
john or
Telephone: (781) 762-9300 • Fax: (781) 255-7777

For more information about TRIBUTARIES Cable, please visit

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