Connect with us

Hi, what are you looking for?

New Products

TiVo Announces New Product Purchase Feature Through Amazon.com

503773.jpg

Consumers will be able to find and purchase products sold on Amazon.com directly from their television without missing a second of programming

TiVo Inc. (NASDAQ: TIVO) , the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced they have teamed up with Amazon to provide consumers with the ability to purchase physical products from Amazon.com on their TV sets, using their TiVo remote control. With this new Product Purchase feature, television advertisers will have the unique ability to market products sold through Amazon.com on any broadcast or cable network, any TV show, or via any of TiVo’s extensive interactive advertising features.

“Product Purchase adds a whole new dimension to the TV viewing experience,” said Evan Young, Director of Broadband Services for TiVo Inc. “By teaming with Amazon.com, TiVo enables viewers to purchase products related to their favorite TV shows or that they’ve seen in TV ads without leaving their couch. For example, if a guest on the Daily Show or Oprah has a new book, CD, or DVD out, you can purchase it on Amazon.com using your TiVo remote without missing a second of TV, whether the viewer is watching live or recorded. The viewer with an impulse can buy right away and no longer needs to remember to do so the next time they are at their PC. Television advertisers and consumer products companies are no longer limited to the traditional linear shopping channels that require live viewing for product merchandising and fulfillment — if their product is seen or advertised on any TV show or network, and sold by Amazon.com it can be merchandised to viewers through TiVo.”

Consumers will also be able to use TiVo’s Universal Swivel Search to easily explore and buy products associated with their favorite shows, movies, actors, and directors, directly from the television set using their TiVo remote. Upon selecting a product users will have the option to complete the purchase immediately or add it to their Amazon.com shopping cart for later checkout. Shipping and tax, if applicable, will be automatically calculated and presented to the user before final confirmation, and purchases will be secured with a PIN associated with the user’s Amazon.com account. In addition, television advertisers will be able to merchandise specific products through TiVo advertising features such as Interactive Tags, Gold Star Sponsorships, and Program Placement.

Scott Merlino, senior manager of business development at Amazon.com, said, “Teaming up with TiVo enables TV advertisers to break free of traditional shopping channel limitations and reach a specific, targeted audience regardless of which network or show they are watching. Now, a record label can merchandise and sell a new artist’s CD on a show where the music is featured, or a publisher can merchandise an author’s book during a talk show when the author appears as a guest — the marketing possibilities are endless. Teaming up with TiVo is a great way to engage consumers during a TV program with a direct connection to the product being sold.”

TiVo’s interactive advertising solutions allow advertisers to reach consumers in a time-shifted world and offer the option of taking a closer look at the products that interest them. TiVo’s Program Placement feature enables advertisers to target viewers with related products via specific shows and genres. Interactive Tags enhance traditional commercials and make them actionable, allowing consumers to get additional information or take advantage of unique offers while automatically pausing their program.

All purchases made from Amazon.com using TiVo’s Product Purchase feature come with Amazon.com’s trusted reputation for superior customer service and are delivered directly to the consumer’s preset delivery address.

Starting today, TiVo will launch the new service to consumers by merchandising products related to several high profile shows, including but not limited to The Oprah Winfrey Show, The Ellen DeGeneres Show, The Colbert Report, and Burn Notice. Broadband-connected Series2™ Series3™ and TiVo HD DVRs will be able to take advantage of this new feature.

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

Cyrus Audio 80 PRE and 80 PWR

Digital Music Systems

Cyrus ditches half-width tradition with the bold new 80 Series, teased at High End Munich 2025—just don’t expect specs. In true industry fashion, it’s...

Hisense HT SATURN Promo Image Hisense HT SATURN Promo Image

New Products

Hisense gets serious about spatial audio with HT SATURN home theater speaker system tuned by Devialet for only $1,299.

Raidho Acoustics TD8 (left) and TD10 (right) - not to exact scale Raidho Acoustics TD8 (left) and TD10 (right) - not to exact scale

New Products

Raidho's TD-8 and TD-10 subwoofers deliver cutting-edge bass tech and luxury craftsmanship for those that don't want big black boxes.

MoFi Electronics Fender American Vintage Turntable Corner Tonearm Detail MoFi Electronics Fender American Vintage Turntable Corner Tonearm Detail

New Products

MoFi and Fender drop an alder-bodied stunner with Strat DNA and serious playback chops. Built in the USA for vinyl junkies with a taste...

Fyne Audio F502S Loudspeaker in walnut Fyne Audio F502S Loudspeaker in walnut

Floorstanding Speakers

Fyne Audio’s F500S Loudspeaker Series brings point-source precision, real wood cabinets, and Scottish engineering for under $3,000.

Raidho Acoustics TD3.10 Loudspeakers Front Pair Raidho Acoustics TD3.10 Loudspeakers Front Pair

Floorstanding Speakers

Raidho TD3.10: Danish engineering at its most audacious, packing industry-leading 10" diamond-coated woofers and featherweight planar ribbon tweeters into a €120K+ package. For those...

Gift Ideas?

Mother's Day Gift Guide 2025 for Audio Video TV Lifestyle Projectors and Gadgets

Gift Guides

Upgrade Mom's home audio and video experiences this Mother's Day with 10 gift ideas she'll absolutely love -- and you might too.

You May Also Like

Gift Guides

Upgrade Mom's home audio and video experiences this Mother's Day with 10 gift ideas she'll absolutely love -- and you might too.

HDTV 4K & 8K TV

Amazon introduces top-of-the-line Omni Series Mini-LED QLED 4K TVs in sizes from 55 to 85-inches at affordable price points.

New Products

At $249, the Amazon Fire TV Soundbar Plus features 3.1 channels, but is expandable to 5.1 with optional wireless subwoofer and speakers.

Amplifiers

Just add in-ceiling speakers to Q Acoustics 300A Ceiling Amplifier to bring streaming music and Amazon Alexa into any room.

Gift Guides

Bring function, style and entertainment to any educational experience with tech that kids will absolutely love.

New Products

Amazon just announced one of the most unique products of the year, called Echo. The tubular device is a wireless speaker and voice activated...

Gift Guides

Impress Mom this year with the latest top-rated tech gifts this Mother's Day that are guaranteed to be useful all year long.

Car Audio

From Charlottlesville, Virginia in 1974, learn how Bill Crutchfield grew a tiny car stereo mail order business into a national electronics retailer.

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers