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TiVo brings expertise in personalization to Fall Focus: Making Media Meaningful

FOR IMMEDIATE RELEASE
Contact: Jenny Barrett
jenny@parksassociates.com
972-490-1113

TiVo brings expertise in personalization to Fall Focus: Making Media Meaningful

September 21, 2005 Dallas, TX — Parks Associates announced today that David Courtney, an Executive Vice President at TiVo Inc. and head of its Corporate Products & Services Group, will deliver the luncheon keynote at Fall Focus: Making Media Meaningful on November 10th, 2005 at 12:30pm.

Fall Focus: Making Media Meaningful, an executive conference hosted by Parks Associates, will take place November 9-11, 2005, at the Fairmont San Jose in California. Mr. Courtney’s keynote address, titled Marketing in a PVR Age, will elaborate on the event’s themes exploring media personalization and the evolution of consumer habits in the digital age.

“TiVo is capitalizing on the strength of its brand and the popularity of its service among consumers to further expand the personalization of in-home entertainment,” said Mr. Courtney. “TiVo and its patented technologies are at the forefront of the ever-changing world of television and home entertainment, providing innovative solutions for consumers and the television industry.”

Fall Focus: Making Media Meaningful will address changing consumer habits in this era of digital entertainment and media personalization. The event will feature industry-leading speakers who will discuss in an interactive environment the opportunities, successes, and obstacles in this evolving digital domain.

“The personal video recorder (PVR) has fundamentally changed the way people watch television,” said Tricia Parks, president of Parks Associates. “Nearly 16 million U.S. households will have a DVR by the end of 2009, and TiVo’s innovative solutions are at the forefront of this vast revolution in media consumption. Mr. Courtney’s address will be invaluable to attendees seeking an informed view of both the present and future of media personalization.”

Early sponsors for Fall Focus 2005 include Gold Sponsors Entropic Communications, Metalink Ltd., Nortel, and Ruckus Wireless; Silver Sponsors NDS, Nero Inc., and Streamload; and Break Sponsors BigBand Networks, Inc. and Terayon. For more information on attending this event or participating as a sponsor, visit www.fallfocus.com.

About Fall Focus
Fall Focus conferences are targeted events providing a full analysis and evaluation of the “focus” topic. These conferences typically host 250-300 people, and the agenda features industry leaders from the relevant domains in an interactive environment, moderated by Parks Associates’ analysts. http://www.fallfocus.com

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are “digital” or provide connectivity within the home. The company’s expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts Fall Focus and co-hosts CONNECTIONS (in partnership with the Consumer Electronics Association) each year. http://www.parksassociates.com.

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