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Thomas PR is Selected as Agency of Record by FotoNation

FotoNation’s Wireless Technology is the Defacto Standard for Wireless Connectivity for Digital Cameras

Huntington Station, NY, November 22, 2005 — Long Island-based PR powerhouse Thomas Public Relations, Inc. announced today that it has been chosen agency of record by FotoNation ( ), the leading research and development company for imaging and connectivity technology with patented in-camera wireless connectivity, red-eye and imaging technologies for the world’s top digital camera manufacturers and digital imaging providers. Thomas PR was chosen because of its industry leadership and specialized expertise in public relations and branding for digital imaging companies, with a 10-year history of hit PR campaigns for companies, such as Olympus, Foveon, Concord Camera, Lexar Media, Kidz Gear, SkipJam, Magix and more.

Thomas PR will be responsible for expanding FotoNation’s visibility through media placements and press relations/branding programs. “We are very excited to be working with the innovative people at FotoNation, creators of the ground-breaking wireless standard for digital cameras. They are one of the few companies bringing digital cameras and imaging to the next level,” said Karen Thomas, President Thomas PR.

“Easy wireless connectivity for both consumer and professional digital photography is the most exciting innovation for 2005 and beyond. FotoNation, with our Connected-Photography suite of products, has already secured a leading role in the development and licensing of various technologies and for the digital photography market. With Thomas PR at the helm of our public relations campaign, we will expand our reach and recognition to include the media and consumer markets, in addition to our OEM business,” said Eran Steinberg, CEO, FotoNation Inc.

Thomas PR focuses in markets such as digital imaging, computer hardware and software, online services, and home entertainment and music; with clients including Foveon (super-charged digital camera sensors for pro, medical and consumer markets), Kidz Gear (children’s electronics), Magix Entertainment (popular consumer music, audio, video and photo software), Digital Foci (imaging storage and digital frames), Sign-A-Lot Sign Language DVDs, and The Great Kat (new Classical/Shred music creator with the best-selling “Extreme Guitar Shred” DVD).

About Thomas PR
Thomas PR is the agency of choice for companies to turn to for fast results, with thousands of articles and over 500 awards won for its clients. Thomas PR’s President, Karen Thomas, was recently elected to the board of the leading digital imaging organizations: PhotoImaging Manufacturers & Distributors Association (PMDA) and the International Photographic Council (IPC — a multinational non-profit organization of the United Nations). Ms. Thomas was also named one of “Five People to Watch,” by Newsday. Thomas Public Relations has also won numerous awards for its PR services, including “5 Star Rating” from Positive Image News, “Best Industry Press Conference” from Marketing Computers Magazine, and accolades from PR Intelligence, NextGenelectronics, NTS News and more.

About FotoNation
FotoNation is the leading research and development company providing imaging and connectivity technologies to the leaders in digital imaging acquisition and sharing companies, such as Kodak, Nikon, Sony, Pentax, Microsoft, Sanyo, AOL, etc. FotoNation’s Wireless Specifications are now the de-facto industry standard for the next generation wireless cameras. The company’s patented technologies include wireless connectivity, in-camera red-eye detection and removal, face detection and recognition, and acquisition based image enhancements. FotoNation was recently awarded Finalist, 2006 European IST Grand Prize for its innovative Red Eye technology. The company has over 60 employees and offices in California, Ireland, Romania, and Israel.

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