Connect with us

Hi, what are you looking for?

New Products

TextTV is the First Text Messaging Platform for TV Stations and Networks

Personalized Text Programs Let Viewers Engage With TV Audiences, Help Stations and Networks Promote Brand Loyalty

CHICAGO – Vibes Media, a leading provider of interactive text message marketing programs, today announced the general availability of TextTV™, the first text messaging platform that lets television viewers interact with each other by sending text messages directly to the TV screen.

Using TextTV, producers at local television stations and national networks can set up customized initiatives that encourage viewers to interact with programming and special promotions in a more personal way. During specified times, viewers can be invited to send text messages to a particular short code and watch those messages scroll across the bottom of the screen a short time later. All messages are filtered through Vibes’ unique automated filtering program so no inappropriate messages are displayed.

The TextTV platform leverages the capabilities of Vibes’ successful Text-2-Screen™ product and extends them to the TV screen. Vibes’ Text-2-Screen programs on concert tours featuring bands such as Green Day, the Backstreet Boys, Gwen Stefani and Bon Jovi have spurred fans to send millions of messages, comments and “shout-outs” to other members of the audience.

Instead of sending text messages to an overhead screen at a concert venue or nightclub, viewers can send messages and see them displayed right on TV. In addition to unstructured interaction messages, producers can also solicit messages that poll the audience on a particular issue such as a news event or music video, or they can tie a messaging session to a particular TV program, encouraging viewers to post clever comments about the subject matter.

“Vibes’ TextTV platform is the first large-scale text messaging application designed specifically for television,” said Jack Philbin, president and co-founder of Vibes Media. “TextTV makes interactive television a reality. It allows audience members to interact with their television using the mobile phone they already have. Using TextTV, stations can engage their audiences, extend viewership and create entirely new sponsorship opportunities.”

Advertisement. Scroll to continue reading.

CBS’ Chicago station, CBS 2, launched the first text messaging-based program using Vibes’ TextTV platform during the station’s live coverage of the LaSalle Bank Chicago Marathon on Oct. 7. During the Sunday morning broadcast, viewers were able to send text messages to the station using a predesignated short code, offering encouragement to certain runners or to marathon participants in general.

Messages scrolled across the bottom of the screen in short bursts at specified times throughout the broadcast. At peak times during the promotion, the station was receiving more than three messages per second. Sponsor logos appeared between each message, allowing brands to keep their names and logos top-of-mind throughout the broadcast. Announcers commented on some of the messages, drawing additional attention to the posts and the sponsorship tie-ins.

Text messaging is a fast-growing medium: about 5 billion text messages are sent every month, up from 2.8 billion a year ago, according to the industry group Cellular Telecommunications & Internet Association. TextTV allows the millions of consumers who use text messaging regularly to communicate directly with television stations and networks in their own language in a new, efficient way.

TextTV promises to create for television stations and networks the same kind of powerful new programming tool that Vibes’ iRadio Platform has created for use in radio promotions.

By harnessing the interactive power of text messaging, television stations and networks can easily invite their viewers to interact. Radio producers have used the iRadio tool to facilitate text requests, shout-outs and votes using the cell phone they already have in their hand. Sponsors like the fact that each message to the listener can be tagged with a “powered by” message, making each communication brand-specific.

About Vibes Media

Advertisement. Scroll to continue reading.

Vibes Media is an interactive mobile marketing company located in Chicago. Over the last five years the company has launched more than 5,000 text messaging programs in the United States. Learn more about Vibes at http://www.vibes.com.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Our Reviews

Bookshelf Speakers

The new Lumina collection brings the artistry of Sonus faber loudspeakers to a much wider audience for a lot less money.

Reviews

BDI sets a high bar with another modern media console designed to conceal all your electronics and a sound bar in an elegant ventilated...

Reviews

Nobody needs to be reminded that the past four months have taken a toll on our collective psyches; being quarantined for months in New...

LG Electronics

The LG Tone Free Earbuds with Meridian technology include a unique UV-light disinfecting wireless charging case and are undeniably better sounding than AirPods.

LG Electronics

A go-anywhere portable wireless speaker with multi color lighting effects that leaps to the top of its class thanks to Meridian Audio technology.

Computers

Rock solid adjustable motorized standing desk that raises or lowers at the touch of a button. Budget priced at only $379.

You May Also Like

Amazon

Arriving late-2020, Amazon's 3rd generation Echo Show 10 improves sound quality, automatically rotates and has a sliding shutter switch to block the camera.

Amazon

All-new Amazon Echo smart speaker offers improved sound quality and faster Alexa responses in a fun new spherical shape.

Bookshelf Speakers

The new Lumina collection brings the artistry of Sonus faber loudspeakers to a much wider audience for a lot less money.

New Products

The just-released model CT-2 completely-passive tabletop vibration isolation platform, from Minus K Technology, with no air or electric power required, represents the latest state-of-the-art...

Advertisement

ecoustics is the unbiased resource for the latest technology news, coolest gadgets, and best consumer electronics. Plus get product reviews, roundups and deals from all over the web on everything electronic. Read more



Copyright © 1999-2020 ecoustics | Disclaimer: ecoustics may earn a commission when you buy through links on our site.