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Sony TV US Market Champ Again

Sony Captures Number One U.S. Market Share in TV For 2006

Led by sales of its high-definition BRAVIA LCD flat-panel televisions and Grand WEGA rear-projection micro-displays, Sony Electronics achieved number one total TV market share in the United States in dollars and units for 2006 (January through November), according The NPD Group’s retail tracking service.

Sony beat the next closest competitor by 5 percent in total television dollar market share, while also holding the advantage in overall TV unit sales.

“Sony continued its leadership position in LCD and micro-displays in 2006, obtaining the absolute number one position in all the digital television categories in which it participates,” said Randy Waynick, senior vice president of Sony’s Home Products Division. “When you combine the key digital TV categories, specifically LCD and micro-display, Sony’s overall dollar share outpaced the closest competitor by 21 percent for January 06 to November 06. ”

According to The NPD Group, the latest 2006 figures continue a trend of Sony’s number one share in total TV dollar sales which it has held year to year since 2003 — which is the year that NDP started tracking the figure.

Specifically, Sony’s LCD flat-panel televisions had an 8 percent dollar share lead over the next closest competitor in the U.S. for 2006 (January through November), according to NPD. Sony also led the nation in unit share in both the LCD flat-panel and micro-display categories. In micro-display, it had a 21 percent greater dollar share than the next closest competitor.

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“The numbers tell the story,” added Waynick, “When it comes to market leadership in television, Sony is at the top of the charts. There can only be one number one.”

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