Connect with us

Hi, what are you looking for?

LCOS Projectors

Sony Unveils SXRD 4K Resolution Projector

Industry Screenings Debut Product Now Available and Shipping to Customers

PARK RIDGE, NJ – Sony is heading into the ShowEast convention in Orlando following a successful unveiling of the market-ready version of its digital cinema SXRDa¢ (Silicon X-tal Reflective Display) 4K projector.

Ushering in a new era in theatrical exhibition, the professional front projector (model SRX-R110) started shipping earlier this month, and Sony intends to begin producing 100 units per month by December.

During a day of movie industry screenings last week in Hollywood, Sony showed a variety of 2K and 4K footage, highlighting the unique capabilities of the projector. Content screened included “Mystic India,” “Star Wars Episode III: Revenge of the Sith,” “The Sound of Music” and material from the DCI and ASC Standard Emulation Material (StEM). The footage was presented in both 4K and 2K resolution, as well as in side-by-side comparisons with a 2K DLP projector.

On hand for the demonstration were representatives from major Hollywood studios, independent production companies like Lucasfilm and Lightstorm, leading post houses and industry organizations such as DCI and ASC. Exhibitors, including Landmark Theatres, the first major chain planning to roll out SXRD, were also in attendance at the event, held at the AMC 16 Theater in Burbank, Calif.

“We are very gratified by the reaction of the entertainment community,” said John Scarcella, president of Sony Electronics’ Broadcast and Business Solutions Company. “The industry response confirms our belief that 4K technology presents a distinct advantage for the theatrical exhibition community.”

Advertisement. Scroll to continue reading.

Thirty-three years after Sony introduced its first electronic projection system, the KP-7200, the company maintains its position as an industry leader and innovator. The SXRD 4K projector offers superb contrast, vivid color, and 4096 x 2160 pixel resolution, which displays images at nearly four times the resolution of current high-definition displays.

The new SRX-R110 model is specified at 10,000 ANSI Lumens and is designed for screens up to 40 feet wide.

“The progress made to date is impressive,” said attendee Michael Karagosian, a partner of Karagosian MacCalla Partners. “The display of the media block card was unexpected and very welcome. This is a central element toward a digital cinema-centric solution.”

Sony plans to follow up the debut screenings with another round of demonstrations at this week’s ShowEast trade show in Orlando, Fla. In addition, a request will be made that NATO organize and set specifications for a side-by-side test of 2K and 4K technologies and work in conjunction with the Digital Cinema Lab/Entertainment Technology Center and the ASC to set parameters for these tests. Following ShowEast, Sony will present a white paper at SMPTE/NY on the latest developments for SXRD 4K front projectors.

sony sxrd 4k Reviews

From Critics Around the Web

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Advertisement

New Products

New Products

VIZIO just released their 2020-2021 TV lineup, which includes the company's first-ever OLED 4K TVs in conjunction with 19 LED-backlit 4K LCD TVs in...

Bowers & Wilkins

Bowers & Wilkins introduces Signature 705 ($3,999/pr) stand-mount and Signature 702 ($6,499/pr) floor standing loudspeakers with upgraded components and finishes.

New Products

The $399 UE HYPERBOOM is a Bluetooth wireless speaker that is the biggest, loudest and bassiest from the Ultimate Ears BOOM lineup.

Bang & Olufsen

Top-of-the-line 8K OLED TV for 2020 with folding panels that combines expert craftsmanship with the best in OLED TV technology.

A/V Receivers

2020 Denon 8K A/V receivers are packed with the latest home theater technology. New models include the AVR-X6700H, AVR-X4700H, AVR-X3700H and AVR-X2700H.

New Products

Affordably priced 2.1-channel sound bar system with wireless subwoofer, Chromecast built-in and support for 8K TVs.

You May Also Like

Head Units

6.95-inch near bezel-less touchscreen in-dash car AV receiver works with Apple CarPlay, Android Auto and WebLink Cast.

New Products

The Sony HT-G700 is 3.1-channel soundbar with wireless subwoofer that upscales audio to 7.1.2 surround sound and produces vertical audio.

LED TV

2020 Sony 4K LED TVs are designed for cost-conscious shoppers who want the best value for maximum screen size up to 85-inches.

New Products

Budget-priced over-ear wireless headphones feature Artificial Intelligence Noise Canceling with dual microphones and 35 hour battery life for $199.

Advertisement

ecoustics is the unbiased resource for the latest technology news, coolest gadgets, and best consumer electronics. Plus get product reviews, roundups and deals from all over the web on everything electronic. Read more



Copyright © 1999-2020 ecoustics | Disclaimer: ecoustics may earn a commission when you buy through links on our site.