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Sony KDL-65S990A Curved LED HDTV

Sony just announced the world’s first curved screen edge LED-backlit LCD HDTV, the 65-inch KDL-65S990A, for $4,000. The subtly curved panel is engineered to provide a greater sense of the picture’s depth of feel, and allows for a wider viewing angle. The TV incorporates Sony’s acclaimed TRILUMINOS Display color system for accurate, deep, vibrant colors, and powerful angled surround sound from front-facing speakers.

The KDL-65S990A features TRILUMINOS Display, a color technology unique to Sony, and creates incredibly true, natural shades of colors – just the way directors, cinematographers and producers want viewers to see them. Hard-to-reproduce reds, greens and blues are displayed beautifully, so landscapes and seascapes look more vivid, richer and more intense. Faces look better, too, with satisfyingly natural skin tones. It’s all thanks to a new-generation TV panel that makes colors pure and more distinct; giving images a heightened texture and a true, life-like feel to everything you watch.

Sony’s X-Reality PRO picture engine allows the KDL-65S990A to present stunning picture quality with a wide range of detail, whether viewers are watching movies on Blu-ray Disc, regular cable or satellite TV broadcasts, web videos or low-resolution smartphone clips. Sony’s latest-generation processing engine analyzes, cleans and refines images, restoring beautiful results from any source with more natural detail, richer colors and high contrast. The latest Sony innovations in its Reality Creation database and Super Resolution processing optimize images for incredible detail and sharpness, in both 2D and 3D.

The KDL-65S990A contains Sony’s powerful signal processing technologies which transform any audio source into surround sound. Additionally, the S990A features a 4-channel Multi-angle Live Speaker configuration that provides sound you might expect from a dedicated surround sound system, enhancing your viewing experience. A total of eight front facing speakers (six front and two surround) are angled in multiple directions for a surround sound experience that is superior to a conventional slim, “flat panel” TV.

The inward facing speakers are precisely angled to deliver specific sounds, such as voice dialogue, directly towards viewers while the outwards angled speakers push sound outwards to fill the room and wrap audiences with clear, full-range surround sound, powered by Sony’s power signal processing S-Force Front Surround technology. This Multi-angle Live speaker construction also features dedicated tweeters to create smooth, rich, satisfying audio with little distortion.

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The KDL-65S990A also incorporates Smart Connect, Sony’s solution for enhancing cross-device connectivity between BRAVIA televisions and smartphones or tablets (Android/iOS). With consumers increasingly using smartphones to take pictures and tablet devices to surf the web, Sony has developed new features such as One-Touch Mirroring and the TV SideView app to allow users to enjoy sharing and browsing experiences on their large screen TVs.

By briefly touching an NFC-capable phone to the One Touch remote control, users can instantly establish a simple wireless connection with the TV allowing them to view the content on their smartphone’s screen on their BRAVIA television.

TV SideView is an app allowing individuals to use their smartphone or tablet (Android/iOS) and Sony VAIO (Windows8) as a second screen to increase their enjoyment while watching TV. The application will allow viewers to explore a variety of content from social networks like Facebook and effortlessly control BRAVIA television, as well as learn more about the movies and shows being watched.

Price and Availability
The Sony KDL-65S990A Curved LED HDTV will be available October 27, 2013 for $3,999.99. Pre-orders are being accepted now at: www.sony.com/KDL-65S990A.

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