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Social.FM Launches Social Music Service for Symbian Smartphones

Social.FM Launches Social Music Service for Symbian Smartphones

}}The Symbian Smartphone Show, London — October 16, 2007– Social.FM, the innovative social music service, today announced it will support the growing worldwide market for Symbian smartphones by bringing Social.FM, its leading social music service to the Symbian ecosystem. This native Symbian C++ version of Social.FM will support Symbian smartphones based on UIQ and S60, enabling users to enjoy a faster and more responsive mobile music experience.

Symbian develops and licenses Symbian OS, the market leading operating system for smartphones, which is licensed by the world’s leading mobile phone manufacturers, including Fujitsu, Mitsubishi, Motorola, Nokia, Samsung, Sharp, Sony Ericsson and more. To date, over 145 million Symbian smartphones have shipped worldwide to over 250 major network operators.

A unique and engaging social music service, Social.FM allows consumers to enjoy their favorite music anytime, anywhere, directly from their mobile devices. Consumers can access the music libraries stored on their PCs, as well as the socially-connected music libraries of friends and family. Social.FM also provides access to thousands of digital radio channels searchable by artist, genre and subgenre, and streaming podcasts from leading media sources such as CNN, ESPN, Major League Baseball (MLB) and National Public Radio (NPR). Social.FM leverages social discovery, recommendations and user-contributed content to create a comprehensive music catalogue that is unsurpassed in depth and breadth with over 3.5 million unique tracks.

“With the launch of our native Symbian C++ version of Social.FM we’re demonstrating our commitment to the mobile social media market and further enhancing our wireless strategy,” said Srivats Sampath, president and CEO of Social.FM. “By supporting Symbian OS, we can expand our Social.FM music service and strengthen our relationships with Symbian smartphone manufacturers and mobile network operators.”

With a diverse and growing music catalogue, Social.FM is a groundbreaking social music service that integrates easily with mobile operators’ content stores to drive substantial music download, video and ringtone sales. Social.FM is also fully customizable and localizable for domestic and international wireless markets worldwide.

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“The emergence of the smartphone lifestyle in regional markets around the globe is stimulating consumer demand for rich media content and services,” said Jerry Panagrossi, vice president of US operations, Symbian. “Social.FM brings a new dimension of music delivery service to the Symbian ecosystem, one that enables smartphone users to share their music between friends and family.”

Social.FM is a trademark of Mercora, Inc. Mercora, Inc. also announced today that it has joined the Symbian Platinum Partner Program to engage more closely with Symbian and its ecosystem of top mobile technology innovators and service providers.

Social.FM will be demonstrated on the Symbian stand at the Symbian Smartphone Show from 16-17 October 2007. The Social.FM demonstration is one stop on the Symbian Smartphone Show Applications Trail; stop by and get your trail map stamped for a chance of winning a free Symbian smartphone at the show.

Pricing and Availability

Starting today and available through 30 November 2007, Social.FM is offered as a FREE PREVIEW for Symbian smartphone users at www.social.fm/mobile. After the free preview period, Social.FM will be available at an introductory price of US$ 19.95 for a one-year subscription.

– Ends –

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Note to Editors
Members of the press and product reviewers can download high-resolution company logos and background material at www.social.fm/press.

About Social.FM
Social.FM is defining the future of social media consumption by building innovative products and services that leverage social broadcasting, social networking and user-contributed content to enable consumers to enjoy their favorite media anytime, anywhere and from anyone. Founded in 2003 by McAfee.com (NASDAQ:MCAF) founder and CEO Srivats Sampath, Social.FM is headquartered in Sunnyvale, California, USA. For more information, please visit us on the web at www.social.fm.

About the Symbian Platinum Program
The Symbian Platinum Program includes companies that have a technology or strategic position that is key to the success of mobile computing technology surrounding Symbian OS. As part of the program, Platinum Partners benefit from a range of commercial services, including technical support and joint marketing opportunities as well as privileged access to Symbian OS source code and a dedicated Partner Support team. For more information please see http://www.symbian.com/partner/platinum/platinum.html.

About Symbian Limited
Symbian is a software licensing company that develops and licenses Symbian OS, the market-leading open operating system for advanced, data-enabled mobile phones known as smartphones.

Symbian licenses Symbian OS to the world’s leading handset manufacturers and has built close co-operative business relationships with leading companies across the mobile industry. During Q2 2007, 18.7 million Symbian smartphones were sold worldwide to over 250 major network operators, bringing the total number of Symbian smartphones shipped up to 30 June 2007 to 145 million.

Symbian has its headquarters in London, United Kingdom, with offices in the United States, England, and Asia (India, P.R. China, Korea, and Japan). For more information, please visit www.symbian.com.

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Social.FM and Mercora are all trademarks or registered trademarks of Mercora, Inc. All other product names and trademarks are the property of their respective firms.

Media Contacts:

Social.FM

Paula Dunne
Contos Dunne Communications
+1 408 776 1400 direct
+1 408 893 8750 mobile
pdunne@contosdunne.com

Symbian Ltd.

Global PR Office
Karen Hamblen
+44 207 154 1000
press@symbian.com

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US
Valerie Breslow
V. Breslow Communications
+1 858 337 4217
valbreslow@earthlink.net

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