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SIM2 Rolls Out New Advertising Campaign Starting With USA Today!

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Ad featuring Director David Lynch Included in Special HDTV Insert

Miramar, FL–November 25, 2008–SIM2, the Italian manufacturer whose striking high-performance HD home theater projectors are known worldwide for their pristine video and dramatic cabinet designs, is thrilled to announce its new marketing campaign, featuring ads with Director David Lynch rolled out in a special 16-page, HDTV themed insert in USA Today on November 21st.

“SIM2 was asked to participate in the USA Today insert representing high end front projection. Normally, USA Today would not be on our radar as a place to advertise,” said Charlie Boornazian, VP of Sales and Marketing for SIM2 USA. “Reaffirming SIM2’s commitment to build brand awareness in the US, we felt this was an incredible opportunity to put the SIM2 brand name in front of an entirely new audience.”

Earlier this fall SIM2 announced the endorsement of award-winning film director David Lynch as part of the worldwide marketing campaign. Mr. Lynch, a longtime SIM2 customer, has enjoyed the company’s unmatched product quality in his own Hollywood studio for many years–his endorsement comes from personal experience.

About SIM2 USA Inc. and SIM2 Multimedia
Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to marketing and servicing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home theater products and leading provider of high-end performance large screen systems (for control rooms, information, communication, and simulation) and professional projection systems for E–cinema applications. Over the years, SIM2 has gained a reputation for meeting the industry’s demands for new, emerging technologies, offering high-quality and reliable products that meet the customer’s need in any application. Products are designed and manufactured in Italy. The marketing policies of the company are world-oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (sister companies), and in over 60 countries worldwide through partnerships with qualified distributors.

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