PRESS RELEASE
Contact: Caster Communications at 401.792.7080
SE2 LABS SELECTS CASTER COMMUNICATIONS AS ITS PUBLIC RELATIONS AGENCY
Home entertainment system innovator looks to Caster to bring its message to the market.
Draper, Utah — February 6, 2008 — SE2 Labs has signed Caster Communications, Inc. as its agency of record for all public relations activities. Based on its track record of success in public relations program strategy and implementation, Caster has been selected by SE2 Labs to execute a national PR campaign that will generate awareness of the manufacturer’s unique all-in-one Integrated Theater Console, the ITC One.
SE2 Labs is the innovator behind the ITC One (Integrated Theater Console), the world’s first personalized, compact, all-in-one, plug-and-play home entertainment system. Designed to simplify the installation and enjoyment of high-end home theater systems, the ITC One integrates a variety of best-in-breed components. “We are in the midst of a home entertainment evolution. The days of bulky A/V equipment cluttering up a room are coming to an end, as more consumers demand streamlined and customizable home electronics capable of multi-tasking,” says Michael Pyle, president and CEO of SE2 Labs. “We selected Caster to build brand awareness in the home entertainment channel and affluent markets–something it has successfully accomplished for so many other pioneers in this space.”
“SE2 Labs is exactly the kind of game-changer that Caster loves to represent,” says Kimberly Lancaster, president of Caster Communications. “It offers a luxury product that epitomizes the fresh, out-of-the-box thinking that put the custom installation channel on the map in the first place. We are tremendously excited and honored to represent SE2 Labs.”
Located in Wakefield, R.I., Caster is a boutique PR firm that specializes in public relations and marketing communications for manufacturers in the consumer electronics channel. Celebrating its 10 year anniversary this year, Caster has developed and implemented innovative public relations strategies for some of the A/V industry’s premier manufacturers. Its current client roster includes Anthem, Life|ware, H-P Products (Dirt Devil and VACUFLO), Microsoft eHome, MusicGiants, NuVo Technologies, Paradigm, Planar Systems (HTBU), Richard Gray’s Power Company, Runco, Screen Research, SE2 Labs and Vidikron.
For more information on SE2 Labs, please visit www.se2labs.com.
For more information on Caster Communications, please visit www.castercomm.com.
About SE2 Labs
SE2 Labs is the innovator behind the ITC One (Integrated Theater Console), the world’s first personalized, compact, all-in-one, plug-and-play home entertainment system. Designed to simplify the installation and enjoyment of high-end home theater systems, the ITC One integrates a variety of best-in-breed components, including a high-def player, audio, video, gaming, control devices, and more–all built into a single, compact box. The brainchild of Michael Pyle, former owner of high-end custom installation firm Aurant, SE2 Labs is headquartered in Draper, Utah.
Press Contact: Caster Communications, Inc. at 401.792.7080
Kimberly Lancaster klancaster@castercomm.com
Nick Brown nbrown@castercomm.com
Molly Entin molly@castercomm.com
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